Tealium AudienceStream CDP Services

The initial step with Tealium AudienceStream CDP involves comprehending its immediate and long-term applications. Conducting thorough exploration around business use cases and associated data is vital. During this phase, we engage with organization-wide stakeholders to assess current requirements and future expectations. Additionally, we liaise with the IT and Data Engineering teams to identify and integrate available data points. Our team compiles all business cases and data specifications, which guide us as we transition into the design phase.

Tealium AudienceStream CDP requires a certain level of data structuring to enable effective data integration and unification. It needs pre-processed data that fits the defined schema specifications. Depending on their data maturity, this could be a substantial task for clients. To help our clients, our team collaborates with them, providing insights on best practices, data models, file formats, and data fields. These insights are aligned with the use cases identified in the discovery phase.

Upon finalizing business requirements, our team initiates designing the data model within Tealium AudienceStream CDP, identifying data sources, essential schemas, and identity groups. Changes to established schemas and identities are minimized to avoid timeline impacts. We document data mappings and collaborate with clients on preliminary test files to confirm schema designs and identity stitching.

Tealium AudienceStream CDP is a vital component of the client’s marketing technology stack, and it is not implemented in isolation. Our team not only designs the platform’s configuration, but also the data ingress and activation processes. We work with the client to design all aspects of the system, from real-time pipelines and batch uploads to data flows. We then capture these designs in a comprehensive solution design document, which meticulously outlines the execution of use cases from the business requirements document.

Meticulous planning ensures seamless data ingestion into Tealium AudienceStream CDP. After the design phase, our team collaborates with clients to test sample data, file formats, and ingestion frequency. Data is initially loaded into various sandboxes before being moved to the production instance. Here, we perform extensive testing and validation to confirm accurate data loading, ensuring precise customer profiling for effective segmentation and activation.

During each project phase, our team creates exhaustive runbooks and playbooks for the client. Our aim is to equip the client or succeeding teams with precise details of Tealium AudienceStream CDP’s configuration. At Softcrylic, we emphasize comprehensive documentation and efficiency. All aspects, from business requirements, data mapping, to schema design, are meticulously documented to enable swift onboarding and seamless transition for future teams.