Jerry Helou is a well-seasoned expert in the digital marketing and advertising space. He spent the majority of his career transforming fortune 500 companies to a digital-first culture from a technological and organizational point of view. Jerry has a technical background, a Doctorate in Engineering, giving him the skillset to understand the detailed aspects of any problem and architect the solution to solve it. This background is complemented with years of consulting across various tools in Martech and Adtech. Jerry led teams of consultants at Adobe Systems to implement advanced digital experiences such as campaign orchestration, cross-channel activation, personalization, and connected experiences. Jerry lives in Washington DC where he occasionally DJs on weekends.