As we approach the end of this series, we will share with you a proposed framework to transition from the implementation to the run & operate phase. In this webinar we will discuss the roles needed for efficient use of the platform, the training and documentation to keep the momentum going and the best practices to promote adaptability and usage within your organization. The one thing we don’t want to happen is the CDP to be another data repository that is not being utilized. Jerry, VP of Martech Strategies, will tap into previous experience in helping clients overcome this challenge and layout the framework in detail.
Top Points of Discussion
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1
People and Roles
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2
Cadence
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3
Program Scalability
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4
Lessons Learned
Webinar Recap
About Softcrylic
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
- Adobe Partner
- 19 Years of MarTech Expertise
- Certified Adobe Analytics & Google Analytics Consultants
- Certified Adobe Experience Cloud Consultants
- Our Tag Management Specialists are highly passionate MarTech professionals
- Integration Experience with multiple 3rd party marketing systems
- Robust Governance Process and excellent documentation
- Expertise in building Tags (formerly Adobe Launch) Extensions. Read more about our AAM extension.
Customer Data Platforms (CDP) Consulting Services
CDPs have been around since 2013 but recently have been the center of customer segmentation and activation. At Softcrylic, we have a team of experts that have been involved in the CDP space from the beginning.
