Build a Fan Engagement Platform standing up the Adobe Experience Platform (AEP)

Williams Racing is a Formula 1 racing team and constructor. Founded in 1977, Williams has established a rich heritage and hosted some of the most successful drivers in Formula 1 history. This team among the 9 others are individually and collectively serving over 445 million viewers worldwide. Their principal services are communications revolving around race coverage and performance, providing engaging content, and selling merchandise.

Williams Racing manages a range of platforms to serve their fans around the world. With growing demands in the sports entertainment industry, Williams Racing recognized that they needed to adapt to reach the new generation of F1 fans. Softcrylic identified that Williams Racing was struggling with Disparate Data Systems, No Single View of the Fan, and Customer Journey Limitations.

After evaluating the full situation, Softcrylic determined the best solution to be building a fan engagement platform, utilizing the Adobe Experience Platform (AEP). Softcrylic completed a MarTech and CRM Overhaul, Implemented Real-Time Data Collection, optimized their Personalization via Audience Segmentation, coordinated Audience Strategy Across Media and CRM, created 1-to-1 Message Personalization, Campaign Activation and eCommerce Migration.