Optimizing portal performance for USA’s leading furniture rental company

Published onFebruary 27, 2016

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The Client

CORT, a Berkshire Hathaway Company, is the world’s largest furniture rental provider. CORT finds innovative solutions that make practical sense for a single customer or a large Fortune 500 client. They have provided economic value, affordable solutions and a myriad of services for over 40 years.

Project Overview

CORT switched to a responsive web design (RWD) for their web sites and started having performance issues with page load time. They needed external help to improve the performance of their web site. They were looking for a proactive partner, not just a group that provides recommendations to them. They wanted a partner that can understand CORT ‘s technology stack and provide an approach to help maintain and improve their website performance. They also wanted to be self-sufficient and train their developers so they can run QA on their own in the future.

Project Goals

  • Establish a professional services team having resources with mixed skill set
  • Improve end user performance of CORT’s websites
  • Benchmark and establish performance baselines
  • Establish performance optimization best practices and setup processes
  • Train CORT developers to monitor and proactively maintain website performance on an ongoing basis

Solution

  • Softcrylic quickly assembled a team of engineers having different skill set.
  • The team created an approach and framework for web performance analysis and optimization comprising of industry’s leading web performance optimization best practices and tools.
  • The team analyzed CORT websites and identified issues and areas of improvement.
  • They established a clear road map for CORT developers to fix the performance issues with recommendations and suggestions.
  • Our team tested the improvements on every release and created performance benchmarks.
  • Our team also created a process to include performance monitoring and fine tuning as part of software development, testing and release.
  • Our team trained CORT developers to measure, identify and resolve performance issues before every release and make performance testing as part of their software development process.

The Results

Softcrylic helped CORT to improve the end user performance of their websites and created a practice and culture within their developers and QA team to measure, identify and resolves performance issues before they impact their customers.This practice helped CORT to improve their customer experience and overall business goals. On an average we increased the website Google Page Speed (performance) score by 60%.

For more information about our Solutions, Services and Delivery please visit our website at www.softcrylic.com, or call (609) 452-7638.

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Softcrylic

Softcrylic is a data consulting firm that is part of Hexaware. We bring a unique combination of strategy and engineering to the ever increasing complex problem of data. We tackle data challenges at the level of data capture and validation through data modeling and activation. We help organizations further benefit and understand their data through our engineering expertise on Microsoft Azure and Amazon AWS alongside Hexaware’s extensive experience and capacity in Engineering and AI.

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