Why Adobe Analytics?
Adobe Analytics (erstwhile Omniture SiteCatalyst) helps you convert high-quality online sales leads by delivering insights on running highly structured, persuasive Internet marketing campaigns across all touchpoints.
Real Time Data
Adobe Analytics has “Current Data” reports that provide near real-time reporting enabling effectiveness of campaigns, content consumption performance instantly.
Data Connectors
Adobe analytics has a wide variety data connectors from adobe, 3rd party tools or even integration with custom data feeds or API with simple configuration.
Data segmentation
Mine real time insights using unlimited filtering and segmentation capabilities and take real-time customer engagement, promotion related decisions.
Advanced Analytics
Adobe Analytics helps in identifying and defining potential customers with customer propensity modelling, audience clustering and other ad-hoc analysis.
Adobe Analytics Workspace
Workspace is a stable, fast and continually improving drag-and-drop report builder for analyzing data building interactive dashboards in a few clicks.
Predictive data insights
Easily perform predictive analytics on your data and get insights needed to drive data based decision making across all marketing touch points.
Calculated metrics builder
The Calculated Metrics Builder provides a simple drag and drop user interface to track metrics based on dimensions, business rules, hierarchy and operators.
360-degree view of customers
Analytics Data Workbench gives a unified view of entire customers’ journey from both online and off-line marketing channels in a single interface.
Adobe Analytics
Consulting Services
Consulting Services
Adobe Analytics Consulting
Adobe Analytics Migration
Adobe Analytics QA & Reporting
Adobe Analytics Implementation
Adobe Analytics Audit
Adobe Analytics Dashboards
Track Digital Analytics of
Websites and Apps
Websites and Apps
We help you generate high-quality online sales leads by implementing highly structured, persuasive Internet marketing campaigns.
User Segments
Bounce Rate
Sessions
Average Session Duration
New Sessions
Sessions by channel
Pages per session
Goal completions
Goal Conversion
Page views
Page views by page
Traffic Referral
Testimonials
We achieved an accurate view of unified marketing performance metrics from websites and mobile apps. This helps in planning ad budgets, desired content, ad channels and unearthing newer target audience. Diverse data sources from Adobe Experience Cloud helps in rule based real-time digital analytics.
Head, Virgin Atlantic Company.
Granular customer segmentation is key to yield desired outcomes from cost-effective marketing campaigns. Softcrylic helped us implement Adobe Analytics and capitalize on the comprehensive segmentation capabilities. We now manage and target our audience with personalized campaigns of laser precision.
Manager – Digital Advertisements, Media Company.
Why Softcrylic?
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
Adobe Analytics Insights
Our library created by our subject matter experts on their insights, observations, delivered through blogs, case studies and infographics.
Need help with Adobe Analytics?
Connect with our Adobe Analytics Consultants today to audit your Adobe Analytics Implementation. Maximize ROI from integrated marketing campaigns running your websites and mobile apps.
