Why Adobe Audience Manager?
We Strategize, create, develop and design your digital experience.
Data Integration and unification
Capture and Sync 1st, 2nd & 3rd party data from various touchpoints. This includes code deployment on site and mobile app as well as data prep for 1st party data on boarding into the DMP.
Audience Segmentation
Analyze data in DMP to create actionable audience segments. Leverage machine learning such as Look-A-Like modelling and Audience Discovery to expand the volume and reach of the audience segments.
Identity Management
Leverage Profile Merge Rules to manage the identity of prospects and consumers in a cross-device, cross-channel environment. Turn device level data to a connected experience by leveraging Device Graphs, associating devices and cookies with people and households.
Data Activation
Disseminate contextual offers across all customer interactions. Activate audience segments across marketing and advertising channels such as Display, Video, Search, Site, Mobile App, Email and more. Turn your insights into actionable audiences.
Data Management
Stay compliant with compliances like GDPR on handling Personal Identifiable Information. Understand, visualize customers like never before, explore newer market segments, grow revenue and engagement with customers.
Data Intelligence
Analyze the data collected in real-time to understand the impact of your targeting, suppression and intent marketing initiatives. Leverage this data to continuously evolve your audience strategy.
Our Data Management Platform Services
Data Management Strategy
Adobe AAM Consulting
AAM Audit & Assessment
Data Onboarding, Migration
AAM Implementation
AAM Process & Governance
How Adobe Audience Manager DMP Helps?
Adobe Audience Manager is a DMP that helps you to get a complete view of your audience so you can identify the most valuable segments.
360 Degree view of Customer Data
Powerful Audience Segmentation
Device Graph based customers footprint
Data Tree and Custom Data Taxonomy
Data Portability and Data Activation
Granular Event-level Data Attributes
Lookalike Modelling, Sequential Messaging
Improves campaign yield & fixes revenue leakage
Onsite and offsite personalization
Unified first-party, second-party, third-party data
Why Softcrylic?
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
Adobe Audience Manager Insights
Our library created by our subject matter experts on their insights, observations, delivered through blogs, case studies and infographics.
Get the Most out of your Adobe Audience Manager (DMP)
