Even the most complicated project that we did in terms of wanting to update all of our variables while we were going was just a pleasure to work through. Caryn-Amy, New England Journal of Medicine Product Owner, Digital Analytics Team
Tags (formerly Adobe Launch) is the next-gen Tag Management System that replaces Adobe Dynamic Tag Manager (DTM). More than replacing a legacy TMS, Tags makes data governance, user-management, and publishing workflows more intuitive for Analytics, Marketing, and IT teams. Extend capabilities with a new Extension marketplace and track customer journey behavior with any Analytics or MarTech tags, all while improving page load performance in a way not previously available in DTM.
Deadlines for Adobe DTM users are approaching fast. The first one already passed last July, next one comes in February, and the final one is on April 2021; when Adobe will sunset DTM once for all. For these reasons, it is imperative for businesses to upgrade from DTM to Tags before it is too late.
Timeline of Adobe DTM sunset
-
2019
2019Creating new DTM properties no longer possible
July 9, 2019
-
2021
2021DTM properties become read-only
Feb 16, 2021
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2021
2021DTM servers go to sleep
April 13, 2021
Adobe DTM
Vs Tags
ADOBE
More than deadlines, it is worth looking at how Tags compares to DTM. While everything you could do in DTM you can do in Tags, below is a list of at least 10 features only accessible in Tags, which make an Tags migration all that much more appealing.
Read More
Tags Features
API-firstarchitecture
3rd Party ExtensionsMarketplace
Unlimited DevelopmentLibraries
Asynchronous Loadingfor page load performance
Comprehensive ApprovalWorkflows
Experience Cloud UserRights Management
Modular loading for evenfaster page load speeds
Rule-based tagdeployments
Search through code ordata elements, not just tag names
Instant Rollback upto last 5 publishes
Learn more about the Tags Migration Benefits
As time goes by, the benefits keep becoming clearer. Sign up for our blog posts newsletter to get latest updates. Just check the box when filling the form below.
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DTM to Tags Migration Services – Our Approach
There are different approaches organizations could take for migrating DTM to Tags. Having served several clients with their tag management system implementations, we take the time to understand the unique challenges and opportunities to ensure our clients not only successfully perform a DTM to Tags migration, but also enhance their implementation where possible. We break down our process into 4 distinct phases:
While each step is as important as the previous one, it all starts with the initial planning discovery session. It is here that we help map out the right migration approach for clients. Some of the initial decision points that help us identify the right migration approach for you are:
Goals
- What are your migration goals?
- Are you looking to improve page load speeds?
- Are you not happy with the single staging environment and approval workflow with DTM?
- Do you have a large multi-country/multi-team data governance problem?
- Are you in the beginning of a full analytics re-implementation?
- Or perhaps you only want to make sure you are not left in the cold when DTM finally sunsets?
Stakeholders
- What level of developer support do you expect to have?
- Are you completely alone in this endeavour?
- Maybe engineering teams can help only update the tag manager header embed and nothing else… or maybe they are fully enlisted for a major data layer revamp?
- Are you timing the DTM to Tags migration with a full re-platforming effort and maybe you have tons of development support?
Enhancements
- How do you want to handle clean-up or improvements?
- Do you only want to 'lift and shift' DTM to Tags, with no changes to data collection approach?
- Is there appetite for some enhancements, or is there a full implementation re-architecture you want to tackle.
While those are some of the questions that will help frame the approach, you can fill out the contact form below and we will contact you for a Free Discovery Session to help determine the right DTM to Tags migration approach for your organization. In the meantime, you can read more details about how we migrated large US e-retailer from DTM to Tags. Beyond migration, Softcrylic offers the following Tags Consulting:
- Adobe DTM to Tags Assessment
- Adobe DTM to Tags Migration Strategy
- Adobe DTM to Tags Migration
- Tags Setup Assistance
- Google Tag Manager to Tags migration
- Custom Tags Extension Development
- Tags API development
- Tags Implementation from scratch
- Enterprise User Access Rights Management
- Tag Management Quality Assurance
- Tag Management Governance
Why Softcrylic as your
Adobe Tag Management Partner?
WHY
- Certified Adobe Partner
- 19 Years of MarTech Expertise
- Certified Adobe Analytics & Google Analytics Consultants
- Certified Adobe Experience Cloud Consultants
- Our Tag Management Specialists are highly passionate MarTech professionals
- Integration Experience with multiple 3rd party marketing systems
- Robust Governance Process and excellent documentation
- Expertise in building Tags Extensions. Read more about our Adobe Analytics Activity Map Launch extension.
Insights
Our library created by our subject matter experts on their insights, observations, delivered through blogs, case studies and infographics.
Let’s upgrade your DTM to Tags
Connect with us now, upgrade DTM or Migrate to Tags. Take control of your Adobe Analytics Implementation. Get a Free Discovery Session for your DTM migration.
