Adobe DTM to Tags (formerly Adobe Launch) Migration

Tags Extension Marketplace has a wealth of extensions to all your unified marketing technology needs. Find your choice of Launch extension from the catalog, install, create a rule, build and deploy in lightning speed than Adobe DTM.

With different migration approaches, this could be a chance to cleanup your Adobe Tag Manager implementation, enhance tracking, or simply lift and shift.

No more reliance on Custom JavaScript for deploying 3rd party tags. Tags Tag Manager APIs lets developers create Extensions that natively connect their technology with Adobe’s. Check out our own Tags Activity Map Customizer Extension.

Adobe TMS offers the ability to create a script that will automate deployments of any 3rd party technology to a new property in seconds. This is a clear differentiator for Tags when compared with all other Tag Management Tools out there in the market.

Extend technology by fusing capabilities across tools. Meaning functionality from two separate tools are fused into a single rule used to trigger a third tool. This is simply incredible isn’t it? e.g. Use data from Adobe Analytics and Google Pixel to trigger a YouTube video.

Tags offers infinite development environments to enable multiple people to work on different implementations without stepping over each other’s feet. This is a fantastic functionality and yet needs to be handled in a very careful manner.

Tags has vastly greater control over user management as it is robust like Experience Cloud Admin Console. Manage individual users or create users groups, and edit permissions at both levels.

We have official announcement from Adobe that Adobe DTM will be sunset by April 13, 2021 and initial phases of sunset starts as early as July 2019 itself. Though DTM to Launch migration may sound tricky, our Tags services can get there quickly. We will guide you through the Tags setup process.