We provide run and operate services for your CDP implementations. Our services include data validation, audience creation, and data activation across multiple channels. We ensure consistency, quality, and efficiency throughout the process to help you maximize your return on value.
AEP Run & Operate Services
Data Management – Engineering
Data Engineering
Preparing the data, developing a schema to model the data, ingesting the data, validating and cleaning the data, and monitoring the data workflow.
License Usage Optimization
We implement data purging strategies, filters for data intake, and data monitoring practices to help you avoid exceeding licensing limits and incurring overage fees in a Customer Data Platform (CDP).
Data Hygiene and QA
We validate data quality, privacy, and audience accuracy using our proprietary solution (DataFacts) as soon as the data is ingested into your Customer Data Platform (CDP).
Data Activation – Strategy + Engineering
Additional Use Cases Implementation
We help our clients expand customer data platform by implementations additional use cases and activate it across more channels.
Advanced Personalization
We enrich customer profiles, improve data quality, personalize e-commerce experiences, and enable privacy-focused personalization.
Campaign Optimization
We help optimize paid media and social media campaigns to reach target audiences effectively.
AEP Run & Operate Model
Client Team
Request a new task that requires collaboration from multiple team members to resolve an issue or implement a new use case.
AEP Onshore Team
Analyze activities and develop implementation plan to address support issues or enable new use cases.
Project Manager
Facilitate communication between all teams to ensure high-quality, timely service. Guarantee support meets or exceeds quality and timeline standards.
Data Architects & Engineers
Data Architect:
Helps resolve issues closely with Enterprise Architect. Also helps implement new uses by designing data schemas and datasets.
Data Engineer:
Helps Data Architect ingest new data, validate it, and write queries to enable new use cases. Also helps resolve issues promptly.
Roles
- Enterprise Architect
- Principal Strategist
- Data Architect
- AEP Specialist
- Data Engineer
- Project Manager
Enterprise Architect
- 10+ years experience in Martech.
- Lead and Tech SME for Evaluations and Deployments.
- Concentrates on the data and technical side of the house.
- Technology Agnostic.
- Liasson between the business and technology leads.
- Responsible for Architecture, Tech Evaluation, roadmap and delivery.
Principal Strategist Engagement Lead
- 10+ years experience in Martech.
- Business Lead for Evaluations and Deployments.
- Partners with business leads to generate use cases.
- Technology agnostic.
- Supports change management, enhanced processes and resource staffing.
- Storytelling and executive delivery.
Data Architect
- 10+ years experience in Martech.
- Data Modeling Data Analysis ETL Tools SQL Queries.
- Data model, data mapping to meet defined uses cases .
- Concentrates on the data and technical side of the house.
- Technical documentation & Entity Relationship Diagrams (ERD).
- Work closely with data.
AEP Specialist
- 7+ years experience in MarTech.
- Help implementing new use cases.
- Technology agnostic.
- Create audiences and activate data across channel.
- Test/Validate the segments with the required destinations.
- Optimize audience sizing and match rates.
- Setup new destinations for activations.
- Storytelling and executive delivery.
Data Engineer
- 7+ years experience in Data Engineering.
- Data ingestion and validation into AEP.
- Develop SQL to build reports, views & CTAS.
- Aggregate & transform data for Data Science and Journey Analytics.
- Automate schema migration to different environments using APIs.
- Monitor data flows jobs and diagnose errors.
- Work closely with data.
Project Manager
- 5+ years experience in Project Management.
- Drive the delivery of one or more technical workstreams.
- Team and delivery agnostic.
- Lead in project status meetings, report on progress to management and stakeholders.
- Track and maintain project progress ensuring deliverables and deadlines are met.
- Identify and resolve project level impediments to scope and timeline.
- Budget Tracking.
Brands we work with
Adobe Experience Platform Insights
Our library was created by our subject matter experts on their insights, and observations, delivered through blogs, case studies, and infographics.
Blogs
Adobe Platform Partnership
Here at Softcrylic, we have deep level of expertise with multiple Adobe solutions that extends across our practices. From strategic planning and implementation to automation and integration, we specialize in leveraging the tools of the Adobe Experience Cloud to digitally transform your business.
Get a consultation with our experts!
We are excited to present this offer and look forward to hearing from you.
