Benefits of AJO
Omnichannel Orchestration
As technology advances, interactions from customers are no longer just from the web, mobile, or the physical store, but can also occur on social media, voice assistants, streaming platforms, email, text, and even AR/VR applications. One of the main challenges brands face today is orchestrating all these interactions so the communications and experiences delivered to users are consistent and creates a positive experience.
Personalization at Scale
Customers need for personalized content increases in the modern world full of “digital noise”. The good news is that the amount of data companies have available to create a personalized experience for the user is fairly abundant. Leveraging and activating on that data is key to capturing customer engagement more importantly now than ever before.
Real-Time Decisioning
Imagine how much more effective messages can be if they were driven by a customer’s recent behavior or responding to exciting world events. By unifying data from multiple sources, companies can unlock powerful opportunities to engage with their audience when it matters.
Common Challenges
61%
49%
54%
How Can Softcrylic Help You?
Softcrylic has a highly technical and specialized team of consultants that have knowledge of MarTech stack migrations and various technologies. We help companies become more efficient by educating and providing insights and best practices. Our access to resources and staffing can help you maximize your investment during your migration to AJO.
We make it our goal to help you improve and enhance your customer experience! Even after your migration is complete, our team can help ensure that AJO is working properly. We’ll provide ongoing support and maintenance.
Project Delivery
We run full Project Delivery with the level of involvement from our clients that they want. Project Delivery engagements can be run on fixed price / delivery-based model or on time & materials against an established budget. Examples of Engagements within a Project Delivery Model include:
- MarTech Stack implementation and customization
- Application Development
- ESP Migration
- Integrations
Strategic Resourcing
Our Strategic Resourcing Engagement Model may commonly be referred to as ‘Staff Augmentation’. We know these roles are critical, even strategic, for our clients and consider this Engagement Model ‘Strategic Resourcing’. Uses of Strategic Resourcing Services:
- A gap in skills at the client
- A need to free up key personnel
- Gaps in project teams facing tight deadlines
- Onsite, offshore or both. The needs and budget help define the appropriate solution
Managed Service
A Managed Service Engagement Model is appropriate for work that is clearly defined, repeatable and measurable. Our goal with Managed Services is to take the burden of staffing off the plate of our clients for a particular service or solution. We are then responsible for the continual and successful delivery of the service. Some examples of our Managed Services in practice include:
- AJO Support Desk
- Application Support / Testing
- Campaign Operations & Execution
- Development & QA
Adobe Journey Optimizer Services
Quality & Rendering Assurance
Continuous Strategy Alignment
Creative & Content Development
Reporting & KPI Measurement
Endpoint Delivery & Automation
Streamline Processes & Approvals
Conversion & Engagement Improvement
Testing & Optimization
Journey Creation, Execution & Monitoring
What To Expect from Us
Softcrylic deploys a retained specialized managed service team that will:
- Work alongside you and your team on continuously improving your customer experience strategy.
- Carry out all campaign operations, execution, optimization, monitoring, and reporting.
- Technically evolve the AJO application to meet the new requirements derived by the evolving strategy and customer experience expectations and drive customer’s KPIs (i.e., revenue generation) to ensure a direct cost-benefit relationship.
- Provide a faster time-to-market due to Softcrylic’s product and industry expertise.
- Flexibility to scale resources up and down to meet campaign needs.
Partner with Softcrylic
Reach More Customers
Consistent and robust campaign orchestration across multiple channels.
Personalization at Scale
Increase relevancy with strategic segmentation and personalized content.
Improve Results
Leverage advance features and capabilities to enhance campaign effectiveness.
Introduce Efficiency
Process improvement, standardization and automation to reduce time spent on campaign development and operations.
Make Ideas Happen
Faster time-to-market due to our product and industry expertise.
Add Value
Focus internal team on creating strategy and adding additional value.
Scale Operations Without Adding Headcount
Flexibility to scale resources up and down to meet campaign needs.
A fresh look into Adobe’s Journey Optimizer (AJO) Webinar Re-cap
This webinar talks through aspects such as:
Adobe Journey Optimizer Insights
Our library was created by our subject matter experts on their insights, and observations, delivered through blogs, case studies, and infographics.
Blogs
Let’s Connect!
Schedule a discussion. If you’d like to discuss in greater detail some of our service offerings and how we could partner with your organization, please reach out.
