Adobe Summit can be a lot to handle, from the numerous sessions to crowds of people, there is a lot that you want to make sure you don’t miss. Nobody can realistically make it to absolutely everything they want, so we have teamed up with an experienced panel to walk you through what to look for at Summit 2023. Adobe Champion and digital analyst Frederik Werner and Casper Noreen Frid from Acutics join our VP of MarTech Strategies Jerry Helou to give you the rundown for 2023 Adobe Summit.
Meet our Hosts
-
Jerry Helou
VP Architecture Softcrylic
Jerry Helou is part of our Solution Architecture group and leads the MarTech Strategy side at Softcrylic. He helps clients in activating their data in an omnichannel and connected experience. Jerry spent the majority of his career promoting the use of the DMP to enable Marketers to own and use all their data (onsite, offline, call center and others). During his time at Adobe and Softcrylic, Jerry helped brands such as Samsung, Delta, IHG, Ally Bank and others to get more value from their DMP, evaluate DMP offerings and transition from a DMP to a CDP mindset. Jerry published many posts on DMPs including a 4-part series comparing Adobe’s AAM against Salesforce’s Audience Studio.
-
Frederik Werner
Senior Specialist Digital Analytics DHL
Frederik works as Practice Lead Analytics for DHL, Germany. As a highly decorated industry expert, he has successfully implemented digital analytics systems and strategies in companies of all shapes and sizes, regularly sharing his experiences at many events and conferences, as well as on the award-nominated blog Full Stack Analyst.
-
Casper Noreen Frid
Head of Global Enterprise Sales Accutics
Casper is a Copenhagen-based digital strategist, and Global Enterprise Sales Manager at Accutics. He is responsible for moving global enterprises into a mindset that correlates the trends and the possibilities of today.
Sign up for Webinar
March 02, 2023 09:00 AM PST
Adobe Summit 2023: Data Sessions you Don’t Want to Miss @ Accutics
About Softcrylic
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
- Adobe Partner
- 19 Years of MarTech Expertise
- Certified Adobe Analytics & Google Analytics Consultants
- Certified Adobe Experience Cloud Consultants
- Our Tag Management Specialists are highly passionate MarTech professionals
- Integration Experience with multiple 3rd party marketing systems
- Robust Governance Process and excellent documentation
- Expertise in building Tags (formerly Adobe Launch) Extensions. Read more about our AAM extension.