Why Adobe Target?
Omnichannel Personalization
Partner with our certified Adobe Target experts to deliver best-in-class omnichannel personalization. Seamlessly deliver personalized experiences onsite by harnessing the power of customer data and AI-driven algorithms. Build personalized experiences by activating on various data points and align marketing efforts onsite with messaging delivered on third party properties. By providing consistent and relevant experiences throughout the customer journey, Adobe Target not only increases customer satisfaction and loyalty but also drives conversions and revenue.
A/B and Multivariate Testing
Unlock the full potential of Adobe Target and its experimentation functionality by enabling A/B and multivariate testing activities. Test unique onsite experiences to wide audiences or tailor complex multi-step journeys to highly-targeted segments. Softcrylic’s team of certified Target experts have the experience and product knowledge to deliver best-in-class digital experiences that drive optimal results for any industry.
Adobe Target Recommendations
With this powerful Target capability, Softcrylic helps businesses optimize their digital experiences by providing intelligent recommendations tailored to each individual user. By leveraging advanced algorithms and machine learning, Recommendations analyzes user behavior, preferences, and historical data to dynamically present relevant product recommendations, content suggestions, and cross-sell/up-sell opportunities. This not only enhances customer engagement and satisfaction but also drives conversion rates and boosts revenue. Our team has extensive experience indexing product and content data that fuels successful Target Recommendations programs.
1:1 Personalization
Ally with our Adobe Target team of experts to activate on visitor profile data and deliver personalized experiences across various web properties. Align marketing messaging, trigger tailored content and leverage dynamic offers to create unique, relevant experiences for all visitors. Softcrylic is experienced in harnessing Adobe Target AI and machine learning algorithms to deliver tailored digital experiences at every touchpoint.
Implement Server Side or in the IoT
Our Adobe Target team helps businesses optimize on every screen beyond-the-browser experience. We help businesses gain complete control over personalization across multiple channels, enabling optimization and personalization across every platform whether web, mobile, wearables, gaming consoles ATMS, customer service platforms or other emerging technologies.
Adobe Target
Consulting Services
Consulting Services
Engage with our team of product experts to support business objectives and maximize the effectiveness of the platform. Let Softcrylic assist in developing strategies, implement best practices and optimize digital experiences to enhance engagement and conversion.
Adobe Target Consulting
Let Softcrylic manage the operational and technical aspects of Adobe Target to ensure the platform is running at optimum capacity. Hand off the system administration, platform configuration, maintenance and data management activities so you can focus more on your business.
Adobe Target Managed Services
Softcrylic is seasoned in the implementation of Adobe Target, including client-side, server-side, hybrid and for mobile applications.
Adobe Target Implementation
Our team of experts will help in transitioning from your current optimization tool to Target. We will set the foundation by ingesting historical data, importing or building high-value audiences, integrating your analytics systems and enabling testing and personalization onsite.
Adobe Target Migration
Softcrylic specializes in developing comprehensive Adobe Target audits that adhere to established best practices while also being customized to suit the unique needs and objectives of each business.
Adobe Target Audit
Uncover your experimentation insights in meaningful and actionable ways. Identify the impactful test scenarios that drive results to fuel further iteration and program growth.
Experience Performance Measurement
Success Stories
Category Affinity in Adobe Target
With the guidance of Softcrylic, product and subproduct pages across a financial institution’s website were indexed by page path within AEP Data Collection, enabling Adobe Target category affinity functionality. This native affinity functionality assigns a “favorite category” for all site visitors and stores that data in the Visitor Profile. Favorite categories are determined by a native Adobe algorithm that assigns points to all categories viewed within a user’s session, with the first category weighted the strongest. Over 50 unique subcategories are indexed in total.
Affinity analyses typically focus on both content engagement and click-through-rate, as well as product application start rate. While many financial products have longer conversion cycles, content CTR is the most effective measurement of improved content relevance. To-date, affinity targeting has driven over 270% lift in CTR on mobile web navigation, 119% lift in CTR on homepage hero and 170% lift in CTR on article components.
Adobe Target Insights
Our library was created by our subject matter experts on their insights, and observations, delivered through blogs, case studies, and infographics.
Blogs
Question about our Services?
Schedule a discussion. If you’d like to discuss in greater detail some of our service offerings and how we could partner with your organization, please reach out.
