- Data Transformation
- Advanced Statistical Modeling
- Reporting
Advanced Analytics
ADVANCED
When businesses use data effectively, they can create meaningful customer experiences, explore new revenue streams, maximize profitability, boost market share and grow substantially. Our Advanced Analytics team of experts can help you establish a simplified, centralized solution for accessing and connecting information from your various data sources, effectively apply statistical modeling to identify key relationships in the data undetectable to the human eye, and craft powerful visuals, all of which will allow you to harness the full potential of your data!
Our Advanced Analytics Services
See below for a list of service offerings and areas of expertise. This does not represent an exhaustive list, but rather a collection of services we provide most often.
Data Transformation
- ETL
- Data Migration & Integration
- Data Marts
- Data Warehousing
- Self-Servicing Data Prep
- Data Models
Advanced Statistical Modeling
- Machine Learning
- Regression Analysis
- Time Series Analysis
- Audience Segmentation
Reporting
- Dashboards
- Ad Hoc Analyses
- Automated Reporting
- Data Views
How can Softcrylic’s Advanced Analytics Practice help your Business
Data Transformation
Advanced Statistical Modeling
Reporting
Data Transformation
Data Discovery
As we are brought up to speed on your current data ecosystem, there may be opportunity for additional data capture or uncovering previously untapped data gold mines.
Data Integration
We do the heavy lifting to construct a well-defined data model that encompasses all the disparate data sources introduced in data discovery.
Data Wrangling
Transform the data output from the data model into a format conducive for analytics reporting.
Advanced Statistical Modeling
Regression Analysis
Identify causal relationships in your data to uncover new and innovative ways to tackle old problems.
Machine Learning
Use both supervised and unsupervised learning to detect latent relationships in your data, helpful for understanding your customers more clearly and realizing more effective marketing strategies.
Time Series Forecasting
Establishing KPIs and predicting future trajectory based on historical trends, market KPIs, and competitor performance can be the difference between staying afloat and continuous, sustained business growth and development.
Reporting
Dashboards
Creation of uniquely tailored, interactive dashboards which will allow you to make real-time, data-driven decisions.
Ad Hoc Analysis
Need a one-off analysis? We can identify the relevant data and provide a full-scale report.
Automated Reporting
Provide custom, in-depth reporting on key parts of your business on an agreed upon cadence.
Softcrylic’s Engagement Approach
Road map for implementing Advanced Analytics services.
Advanced Analytics Business Solutions
Problem
Our client wanted to improve their overall customer experience for both businesses and individual consumers alike. They had various specialized promotions running simultaneously and a number of incentives and perks, which they could provide to businesses and consumers at their discretion. However, they did not have a way to efficiently track consumer reactions to specific promotions or incentives, how much consumers were spending, and how specific markets were performing compared to expectations.
Solution
We worked with business stakeholders to determine KPIs, created a data model to stitch together fields from multiple data sources, and visualized findings in multiple Tableau dashboards, which were set on automated refresh schedules. These dashboards provided them with real-time data on promotion/incentive performance, consumer spend, and helped them identify over and under-performing markets. This process improved client relationships and – thanks to automation – saved the business valuable development time and allowed for quick decisions based on real-time data.
Problem
The marketing team had reported issues with data integrity in the past when running marketing campaigns. Not identifying these mistakes early in the process can result in costly data loss and can make it nearly impossible to track a marketing campaign’s efficacy.
Solution
We created a tool that monitors and develops expected trend models for multiple campaign metrics, including impressions, clicks, media cost, click-through rate (CTR), cost-per-click (CPC), cost-per-thousand-impressions (CPM) and ROAS. For each metric, the model sets an expected daily result value, with acceptable lower and upper threshold values. If the actual result value falls outside of the lower and upper threshold, an anomaly is recorded, and you are alerted so you can investigate the root cause. This tool allows the client to catch issues much earlier in the process and mitigate data loss.
Problem
Our client had collected data on consumer interactions with various marketing touch points. They wanted to use this data to create meaningful audience personas, which could be leveraged for specific marketing campaigns.
Solution
Using Python and several AWS tools (S3, Redshift, and EC2) we built an advanced clustering algorithm and data pipeline to determine distinct audience personas. We programmatically divided these personas into test and control groups and designed A/B tests to measure the efficacy of various marketing campaigns. While the test group received targeted marketing efforts, the control group was only exposed to the usual marketing communications. Using this approach, our client saw a significant lift in revenue for the test group.
Advanced Analytics Tool Sets
Our team of experts are tool-agnostic and work with a wide range of databases, cloud providers, and programming languages. Note this is not an exhaustive list and we are always excited to add new weapons to our arsenal!
Insights
Our library created by our subject matter experts on their insights, observations, delivered through blogs, case studies and infographics.
Need help in Advanced Analytics?
Our Advanced Analytics experts can help you garner personalized insights from your data to inform better business decisions, increase productivity and maximize profits.
