Audience Modeling & Activation: The Dynamic Duo Your Team is Missing

Leveraging your customer data to identify high-value audiences for your campaigns is not only helpful, but it is also crucial. Audience Modeling uses data groups from your consumer base to identify groups of similar customers or predict their behaviors. This is not limited to persona building using 3rd party data but diving into your own 1st party to find those hidden gems. The analysis and insights could be mind-blowing but the fun is in putting them to work. Join our Director of Data Science and Analytics, Brad Kossmann, and Director of Data Activation, Jerry Helou as they divulge the need-to-know information surrounding enhancing your audience modeling by activating your data.

Agenda

1

What is Audience Modeling? What Value does it unlock?
2

Where do you start building your Audiences?
3

What is the right approach to activate on these Audiences?
4

How can this be done in Adobe’s Experience Platform?

Meet our Panelists

Jerry Helou

Director of Data Activation Softcrylic
Brad Kossmann

Director of Data Science and Analytics Softcrylic

Recap Blog

About Softcrylic

Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.

Adobe Partner
19 Years of MarTech Expertise
Certified Adobe Analytics & Google Analytics Consultants
Certified Adobe Experience Cloud Consultants
Our Tag Management Specialists are highly passionate MarTech professionals
Integration Experience with multiple 3^rd party marketing systems
Robust Governance Process and excellent documentation
Expertise in building Tags (formerly Adobe Launch) Extensions.

Softcrylic Audience Modeling Services

The Softcrylic Data Science & Analytics team has developed a unique and highly effective approach for leveraging customer data to identify high-value audiences for marketers.