Are you looking to automate your marketing Campaign Performance Reporting?
Are you concerned your analysts are using Excel to manage reporting and data management needs?
Looking for long-term trends and historical Marketing Analytics data so you can maximize ROI?
Welcome to Synapse Analytics
AZURE SYNAPSE ANALYTICS
With powerful built-in data workbench and pipeline processing, you can quickly achieve the dream of having a Single Source of Truth (SSOT) Marketing Analytics platform.
Benefits of Synapse Analytics
Easily collect all marketing data using readily available 90+ data connectors.
Explore Impression Level data and Summary data from a single source of truth to derive deeper insights (Performance Summary & MTA Analysis).
Standardize Campaign Performance KPIs with user friendly pipeline development interface.
Enable analysts to execute and automate ad-hoc workloads to answer business questions without engineering intervention.
Collaborate and share learnings on data across teams with streamlined code repository management.
At Softcrylic, we specialize in implementing data solutions in the Digital Advertising space for both agencies and advertisers. Our in-depth experience in the people, processes, and tools involved in advertisement operations and analytics separates us from competitors. We have built many data connector ecosystems and always bring our process knowledge to quickly put together the reports and dashboards you need. With this experience coupled with our knowledge in Azure Synapse, we can help you implement a robust and secured marketing campaign performance reporting solution.
Try our 4-week Intro Package in which we will help you jump start your campaign performance automation journey and digitally transform your reporting process.
As part of this offering, we will:
-
1
Collect Data from 3 different data sources
Example: Display (DCM), Social (Facebook) and Offline Data.
-
2
Provide Operational Reports to track Data Ingestion Status and Data Quality reports.
-
3
Implement Campaign Performance Reports with standard performance metrics across Display, Social, Offline data and Cross Channel.
Schedule
WEEK 1
Kickoff & Requirements
- Kickoff & Requirements
- Requirements gathering
- Scope definition
Azure Synapse Analytics Set-up
- Set-up cloud services
- User access and security
- Enable API Access to Data Sources
WEEK 2
Data Collection
- Set-up Pipelines to collect data (DCM, Facebook, and Google AdWords)
Data Summarization
- Update pipelines to process business rules
Data Validation (Quality Checks)
- Data Availability
- Data Consistency
WEEK 3
Power BI Data Modeling
- Set-up Data Connections
- Define Data Modals
Display Report
Social Report
Data Quality Reports
WEEK 4
Search Report
Cross Channel Report
DELIVERABLES
Azure Synapse Analytics Environment
PowerBI Reports
- Display
- Search
- Social
- Cross Channel
Documentation
- Set-up/Monitoring
- Business Rules
- Trouble Shooting
Cross Channel Dashboard
Are you concerned your analysts are using Excel to manage reporting and data management needs?
Ready to update your marketing analytics platform?
Contact us now to start the conversation.
