100 Useful Tags To Deploy In An E-Commerce Site
While running multi-channel marketing campaigns, businesses deploy lots of Sophisticated Digital Marketing Tools to engage global customers and exchange value. Relying on Technical Expertise to manage these diverse tech stack becomes chaotic and limiting the growth potential. Tag Management serves Digital Marketers’ with advanced insights on visitor tracking, behavioral targeting, remarketing, personalization and data validation.
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Tag Element
Tag Insights
Businesses deploy 100s of 3rd party Tags and Custom Tags to better understand online customer behavior and engage in real-time. In this Blog post, we have listed 100 tags that an E-Commerce business can implement on their website to deliver superior shopping experiences.
Home Page
- Site language
- User Preferred Language
- Location Vs Localization
- Track Orders
- Delivery Status Update
- Tracking Behavior
- Navigation Menu
- Most Accessed pages
- Exit Page
- Advanced Search
- Preferred Product Category
- Filtering Criteria
- Promotional Campaign
- Campaign Performance
- Product Affinity
- Blog
- Blog Topic
- Content Planning
- Help Center
- Origin of Help Request
- Help Mode Selection
- Newsletter Subscription
- Content Performance
- Conversion Channel
- QR Code Order Tracking
- Device Traffic
- Scanning Accuracy
- Regional Site
- Customer Demographics
- Geography Traffic
- Mobile App Download
- Origin of Download
- Download Completion
- Device Type
- Login / Sign-in
- Login Attempts
- Login Frequency
- Sign up/Register
- Device Types
- Demographics
- Gift Certificate
- Additional Revenue Channels
- Promotion Planning
- Search
- Buyer queries
- Result Optimization
- Video
- Audience Engagement
- CTA Success Rate
- Live Chat
- Agent Performance
- Chat Queries
- Seller Registration
- New Offering Expansion
- Successful Form Completion
- Affiliate Sign-up
- Product Category
- Affiliate Profiling
- Store Locator
- Store Location
- Stock and Delivery Planning
Shop Page
- Search Filters
- Buyer Queries
- New Products Roll-out
- Sub Categories
- Buyer Preference
- Product Planning
- Category ID
- Category preference
- Retargeting
- Category Name
- Inventory Planning
- Better Purchase Deals
- Product Detail/Description
- Preferred Product
- Products Demographics
- View Category
- Category Preference
- Media Planning
- Promotional Banner Ads
- Offer Prioritization
- Campaign Optimization
- Product
- Product Affinity
- Better Promotion
- Pop-Up
- Compelling Call to Action
- Buyer Behavior
- Offer Category
- Offer Prioritization
- Campaign optimization
- Offer Alerts Sign-up
- Campaign Planning
- Targeted Promotion
- New Product Alerts Sign-up
- Customer DB
- Segmentation
- Buy Product
- Trending Products
- Campaign Optimization
- Filters
- Customer Preferences
- Personalization
- Pagination
- Product Positioning
- Prioritization
- Brand Stores
- Brand Preference
- Better Bargains
- Time based offers
- Research Validation
- Buyer Behavior
- Add to Cart
- Customer Preference
- Top Selling Products
- Add to Wishlist
- Buyers Affinity
- Future Procurement
Product Page
- Backorder
- Stock Planning
- Product Preference
- Product Name
- Retargeting Validation
- Campaign Accuracy
- Product_Id
- Customer Retargeting
- Campaign Planning
- Customer Ratings
- Best Rated Products
- Loyal Customers
- Customer Reviews
- Sentiment Analysis
- Better Customer Support
- Exchange Option
- Return Handling
- Reverse Logistics Planning
- Supplier Info
- Vendor Reliability
- Vendor Loyalty
- Offer Details
- Offer Planning
- Offer Relevance
- Add to cart
- Cart Abandonment
- Trending Products
- Zip Code Availability
- Logistics and Delivery Planning
- Warehouse Planning
- Bundled Products
- Discount Plans
- Cross-Selling
- Add to Favorite
- Product Preference
- Campaign Planning
- Product Specifications
- Revenue abandonment
- Re-Marketing Opportunities
- Where to Buy
- Audience Demographics
- Distribution Planning
- Related Products
- Customer Preference
- Bundling Ideas
- Add to Compare
- Competitive Insights
- Better Deals
- Product Images and Video
- Product Engagement
- Time Spent on Video
- Customize Product
- Customer Preference
- New Product Ideas
- SKU Code
- Variants Preference
- Cart Analysis
- Customize Product
- Customer Preference
- New Product Ideas
- Product Price
- Real-Time Pricing Adjustments
- Pricing Accuracy for Variants
- Pre-Order
- Product Affinity
- Inventory Planning
Cart Page
- Product Name
- Bundled Products
- Featured Products
- Product Quantity
- High Value Customers
- Frequent Buyers
- Move to wishlist
- Campaign Planning
- Stock Checking
- Product ID
- Stock Checking
- Earliest Logistics
- Total Quantity
- Audience Profiling
- Remove from Cart
- Cart Abandonment
- Conversion Analysis
- Total Order Value
- Revenue Analysis
- Marketing Channel Contribution
- Add Addons to Cart
- Cross-Sell
- Bundling offers
- Shipping Calculation
- Logistics Planning
- Shipping Fee Estimation
- View Cart
- Order Closure
- Order Completion %
- Payment Mode
- Payment Mode Preference
- Order Completion Analysis
- Login
- Login Attempt
- Buyer History
- Personalized Offers
- Tax Amount
- Revenue Analysis
- Operational Cost Analysis
- Sign-up
- Customer Acquisition
- Buyer Segment
- Place Order
- Order Completion
- Conversion Analysis
- Upgrade Membership
- Segmentation
- Loyalty Program
Checkout Page
- Payment Mode
- # of Transactions
- Payment Method
- Payment Card Type
- Preferred Payment Partner
- Card Type Based Deals
- Value Adding Services
- Customer Loyalty
- Customer Retention
- Save for Later
- Follow-Up Action Triggers
- Remarketing
- Payment Attempts
- Payment Status
- Payment Completion
- Additional Special Offers
- Cross-Sell
- Up-Sell Opportunities
- Shipping Fees Calculator
- Collected Shipping Fees
- Preferred Shipment Mode
- Financing Option
- Payment Mode
- Vendor Offers
- Live Chat
- Chat conversations
- Agent Performance
- Place Order
- Payment Gateway Analysis
- Order Completion
- Sales Support
- Conversion Analysis
- Premptive Customer Support
- Gift Option
- Gift Product Category
- Mode of Gifting
- Delivery Time
- Estimated Delivery Time
- Preferred Delivery Time
- Delivery Option
- Delivery Mode
- Store Pickup
- Logistics Planning
- Store Proximity
Thank You Page
- Order Feedback
- Customer Feedback
- Satisfaction Score
- Payment Success
- Order Completion
- Order Value
- Social Share
- Social Promotions
- Earned Media
- Product Rating
- Social Promotions
- Earned Media
- Product Review
- Text Analytics
- Improving Review Scores
- Transaction ID
- Tie off-line with on-line data
- Reconcile cancellations & returns
- Orders Page
- Relate Relevant
- Products and Suppliers
- Track Package
- Logistics Excellence
- Delivery Duration
- Reward Points
- Campaign Performance
- Loyalty Programs
- Cancel Order
- Order Value
- Mode of Refund
- Related Products
- Cross-Sell
- Up-Sell Promotions
- Feedback on Seller
- Vendor Rating
- Cancel Order Delivery Performance
Best Practices
Tag Management Audit
Tag Auditing is a timely, systematic evaluation and automated quality assurance of Tags to efficiently identify & fix broken tags, firing behavior, frequency, data accuracy, and data leakage.
Data Layer-driven Tag Management
Implementing a well-architected “Data Layer” helps Tag Management Systems to gain ultimate control, flexibility, and reliability with data exchanges across platforms and custom rule-based firing of tags.
Balancing Piggybacking Tags
Piggybacking is a double-edged sword. It helps in better retargeting. However, when not handled well, it could increase page load time, compromise data security and tarnish a brand reputation.
Please Note: Each e-Commerce business is unique in its style, offerings, scale of operations and can deploy hundreds and thousands of Tags for understanding their online customers better. In this Blog post, we have listed only a representative amount of Tag Elements per page and a Couple of Insights one can infer when customers engage with the Tags.
Read more from our Digital Analytics practice here.
