Audience Modeling & Activation: The Dynamic Duo Your Team is Missing Re-cap!
In a recent webinar, our Sr. Director of Data Activation, Jerry Helou and Director of Data Science & Analytics, Brad Kossmann recently sat down and discussed the connection between audience modeling and data activation. They go into detail around how to identify high-value audiences for your campaigns as well as how you can use data activation to enhance your audience modeling skills.
You’re still not sure what audience modeling is? You haven’t heard about the definition behind data activation? Don’t worry! Brad & Jerry start from the very beginning defining both practices before getting deeper into their main topics:
- Where do you start building your audiences?
- Is there a right approach to activate your audience?
- How do you build an audience using Adobe Experience Platform?
You can learn all about the above and more in this webinar re-cap. If you have further questions about audience modeling you can find more information here (http://bit.ly/audience-modeling). Or send us a message to schedule a consultation.
