Battle of the TMS Webinar Re-Cap!

HomeInsightsBlogs | Last Updated December 16, 2021 - by jean paul behrens under digital analytics

Published onJuly 14, 2020

Our first battle to uncover the best tag management solution was fierce! Thank you to everyone who joined and participated. For those who didn’t get to see the TMS comparison, we’ve got you covered in this blog!

How did it work?

We went through 5 rounds of battles comparing four of the major TMS players: Tealium, Ensighten, Google Tag Manager and Tags (formerly Adobe Launch). Our 3 panelists each had 90 seconds to answer the question of the battle defending their tag manager. After each round we asked those viewing the webinar to vote on which tag manager had the best argument. Here are the results:

ROUND ONE:

How steep is the learning curve for new users to adopt the TMS?

WINNER: 3-way tie between Tags, GTM, and Tealium!

ROUND TWO:

How user friendly is it to work with dev and prod environments?

WINNER: Tags!

ROUND THREE:

How well can multiple teams work at the same time?

WINNER: 3-way tie between Tags, GTM, and Tealium

ROUND FOUR:

How do different TMS solutions fit for the size of the business?

WINNER: Tealium!

ROUND FIVE:

What level of support is available for the tag manager?

WINNER: Tealium!

Aside from a few pretty even opinions, Tealium seemed to be the majority favorite in this battle! If you disagree with this outcome, please join us next battle and cast your vote. We plan to have more battles in the future covering more topics around these tag managers and others as well! For a sneak-peak, below is a small list of questions we did not have enough time to go through in our first battle:

  • What debugging tools are available for the TMS and how straightforward are they to use?
  • How much does it cost?
  • How straightforward is it to sequence tags and create dependencies? Does it always work as you expect?
  • How easy is it to find and solve timing issues with data being available?

If you would like to participate, or have questions you want to see battled please send them into info@softcrylic.com and we would LOVE to include them, or you, in our next battle!

Jean-Paul Behrens

Jean-Paul is passionate about everything digital. He leads the Digital Analytics practice at Softcrylic and helps clients devise the right approach for analytics in a multi-solution environment, from Tag Management implementation, to Customer Journey Optimization insights.

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