Fresh look into Adobe’s Journey Optimizer (AJO) Webinar Re-cap
Our VP of MarTech Strategies, Jerry Helou, was recently joined by Adobe’s Sr. Product Manager of Mobile, Ivan Mironchuk in a webinar covering all aspects of Adobe’s Journey Optimizer. This webinar talks through aspects such as:
Main Highlights:
7:18: What is Adobe Journey Optimizer?
At a high level it is an email marketing automation system that allows you to create journeys based on data that you feed into it. This is nothing new in terms of marketing automation, but it is built on top of AEP! In a simple high-level approach, you have your data living in AEP which can be classified as data sets or also brough together into profiles that can be leveraged in the different application services sitting on top of AEP, one of those being AJO.
8:28 Under the hood
What does running on top of AEP really mean? What do I need to do to get it running? Jerry walks through two different views on how the different stages of using Journey Optimizer. Starting with a critical piece, your data. You need to get your data into the platform using your analytics or if you are implementing the analytics fresh you can use one of the Adobe Solutions to get your data set. Journey Orchestration is where you start to explore AJO in multiple pieces including your journey service, journey design and journey reporting. Then we move onto the Content. Things can be more streamlined with Journey Optimizer. Finally, we move into the engagement or delivery piece. This can be sending emails, direct mail, mobile push or hooking into an end point.
17:06 How do we implement Journey Optimizer
Jerry and Ivan share an idea of how to approach the conversation around time to implement. They talk about the order of conversation and their opinion on how to discuss this with your team internally.
23:40 Why do we like Adobe Journey Optimizer
What is the beauty in Journey Optimizer? Jerry and Ivan discuss their favorite things about the system and its usefulness.
31:32: Adobe Journey Optimizer vs Adobe Campaign
The elephant in the room. There is no easy answer here because it varies from use case to use case. Jerry and Ivan discuss the biggest drivers into this conversation, which to choose?
39:36 Tips and Tricks
All the things you need to know that Journey Optimizer makes possible!
46:07 AJO Road Map
Ivan covers upcoming things to look forward to in Adobe’s Journey Optimizer that are upcoming in 2022. Including Mobile in-App messaging, content experimentation, audience orchestration and more!
