Direct marketing leader confidently launches Omni-channel campaigns

Published onJanuary 12, 2016

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omni-channel campaigns

The Client

A dynamic multi-channel direct marketing leader reaching millions of North American households through mail offers and by its web site, depending much on the website for their business, the major challenge was to have a reliable mechanism to check the online material in the form of emails and offers.

Solution

Through Softcrylic’s Business Process Outsourcing (BPO) team, the client utilized our Content Quality Assurance Services where we provided a team of Analysts to follow a systematic approach to give our client the confidence they needed in their communications and freeing up internal employees for higher-value tasks.

Result

This cost effective solution of Content Quality Assurance through our BPO Group provided the following results:

  • Reduced Time-to-Market for various online promotional materials
  • Increased online customer satisfaction created more revenue opportunities for the client
  • Increased productivity and scalability of in-house IT teams

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Softcrylic

Softcrylic is a data consulting firm that is part of Hexaware. We bring a unique combination of strategy and engineering to the ever increasing complex problem of data. We tackle data challenges at the level of data capture and validation through data modeling and activation. We help organizations further benefit and understand their data through our engineering expertise on Microsoft Azure and Amazon AWS alongside Hexaware’s extensive experience and capacity in Engineering and AI.

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