Standing up any new technology can be a challenging project, especially when it comes to implementing a tool that sits in the center of your stack such as a Customer Data Platform (CDP). In this webinar, we will give you insights on what to expect during this phase. Join ActionIQ’s Head of Martech Strategy James Meyers alongside Softcrylic’s VP of Martech Strategies Jerry Helou for a discussion exploring what you can expect from migration and how you can make the process as seamless as possible — while simultaneously maximizing value.
Top Points Discussion
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1
Implementation Swimlanes
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2
Client Participation
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3
Program Management
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4
Dependencies and Gap Analysis
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5
Preparing for Go-Live and post-implementation
Webinar Recap
About Softcrylic
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
- Adobe Partner
- 19 Years of MarTech Expertise
- Certified Adobe Analytics & Google Analytics Consultants
- Certified Adobe Experience Cloud Consultants
- Our Tag Management Specialists are highly passionate MarTech professionals
- Integration Experience with multiple 3rd party marketing systems
- Robust Governance Process and excellent documentation
- Expertise in building Tags (formerly Adobe Launch) Extensions. Read more about our AAM extension.
Customer Data Platforms (CDP) Consulting Services
CDPs have been around since 2013 but recently have been the center of customer segmentation and activation. At Softcrylic, we have a team of experts that have been involved in the CDP space from the beginning.
