Overview
The Data Layer Cloner helps clients reduce the total cost and risk of maintaining both Google Analytics and Adobe Analytics side by side. The solution leverages the existing event-driven data layer organizations have implemented for GTM, clones and cleans it for Launch using the new Adobe Client Data layer format. As a result, any data previously available to GTM for capture by Google Analytics is now also available to Launch for capture by Adobe Analytics.
What Does it Do?
The Data Layer Cloner helps clients reduce the total cost and risk of maintaining both Google Analytics and Adobe Analytics side by side.
We deliver unique social-first strategies with a hands-on mentality for large enterprises as well as high-growth start-ups. We hold ourselves accountable for tangible results that have a long term transformational impact on progressive brands.
Our social-first strategies are brought to life by best-in-class video creation and innovative growth tactics that leverage and extend your community.
Informed by our unique operative insights and fast testing methods we create creative campaigns at a high pace to drive value-based KPIs.
Growth-driven Social Performance Marketing and amplifying marketing messages to outperform industry benchmarks are at the core of our daily business.
Growth-driven Social Performance Marketing and amplifying marketing messages to outperform industry benchmarks are at the core of our daily business.
Who it’s for?
The Data Layer Cloner helps clients reduce the total cost and risk of maintaining both Google Analytics and Adobe Analytics side by side.
Organizations that already have an established Google Analytics.
Both Adobe Analytics and Google Analytics must be implemented in their respective tag managers.
*This is not for organizations looking to migrate to Google Analytics alongside Adobe Analytics or those attempting to implement both Google Analytics and Adobe Analytics in Google Tag Manager.
Benefits for Implementors
The Data Layer Cloner helps clients reduce the total cost and risk of maintaining both Google Analytics and Adobe Analytics side by side.
No additional Overhead for tech teams. They can work how they previously were.
No steep learning curve for W3C data layers/direct calls.
Teams can implement Adobe Analytics within days.
Consolidation of all GA and AA tags into a single Launch Property.
Questions about our Solutions?
Schedule a discussion. If you’d like to discuss in greater detail some of our service offerings and how we could partner with your organization, please reach out.