Data Management Platform Consulting
Consumers are interacting with digital content during every aspect of their daily lives. Whether interacting with a computer, phone, in-store display, TV, or IoT device, consumers are generating endless amounts of data, patterns, and attributes. Businesses need to capitalize on this data in a holistic manner to personalize the consumer’s journey as a prospect as well as a customer. Triggered by the complexity of online and offline data landscape, businesses need specialized tools, techniques, and expertise to do this. Data Management Platforms (DMP) help businesses systematically collect, store, cross-reference data to segment, identify the newer audiences, and input mission-critical insights to digital marketing and advertising platforms.
Benefits of DMPs
Data Integration
Capture and Sync 1st, 2nd & 3rd party data from 100s of touchpoints. This includes code deployment on site and mobile app as well as massaging and formatting 1st party offline data to be uploaded in DMP.
Data Segmentation
Analyze the data in the DMP to create actionable audience segments. Leverage machine learning such as look-a-like modelling and data analysis to expand the volume and reach of the audience segments.
Identity Management
Manage the identity of prospects and existing consumers. Leverage Device Graphs to associate devices and cookies with people and households.
Data Activation
Disseminate contextual offers across all customer interactions Activate audience segments across marketing and advertising channels such as Display, Video, Search, Site, Mobile App, Email and more.
Audience Analytics
Analyze the data collected in realtime to understand the impact of your targeting, suppression and intent marketing initiatives. Leverage this data to continuously evolve your audience strategy.
DMP Imperatives for Key Buyers
Chief Data Officer
Help building precise, holistic customer profiles from strategic data capturing mechanisms, mining heterogeneous data sets. Demonstrate strategic value of raw data as a key revenue enabler and a competitive advantage.
Chief Marketing Officer
Understand niche customer cohorts better by gaining intelligence on demographics, interests and behavioral insights. Uncover newer audiences, best customers and create compelling offers, consistent messages in a scientific manner for higher conversion rates.
Digital Marketing Officer
Engage and interact with your customers via Omni-channel campaigns by activating data across marketing Channels. Interface with DSPs and SSPs to tap into customers’ real-time purchase journey and maximize campaign performances.
Chief Analytics Officer
Gain audience insights like never before by combining 1st party, 2nd party and 3rd party data with DMPs. Closely monitor performances of KPIs to arrive at campaign optimization insights across channels and next best marketing actions.
How can we help?
Let’s put your Hidden Data to Work
Register for an exclusive
DMP Workshop.
DMP Workshop.
Workshop covers the following
- DMP Readiness Assessment
- DMP Architecture Recommendation
- Devising Omni-Channel Data Campaigns
- Audience Analytics and Insights
Jerry Helou, Ph.D.
Senior Director, Data Activation
Contact us now
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Our library created by our subject matter experts on their insights, observations, delivered through blogs, case studies and infographics.
