What is a Data Management Platform (DMP)?
Data Management Platforms (DMP) help businesses systematically collect, store, cross-reference data to segment, identify the newer audience, and input mission-critical insights to digital marketing and advertising platforms.
Features and Benefits of Data Management Platforms
Data Integration and Unification
Capture and Sync 1st, 2nd & 3rd party data from 100s of touchpoints. This includes code deployment on site and mobile app as well as massaging and formatting 1st party offline data to be uploaded in DMP.
Audience Segmentation
Analyze data in DMP to create actionable audience segments. Leverage machine learning such as look-a-like modelling and data analysis to expand the volume and reach of the audience segments.
Identity Management
Manage the identity of prospects and consumers in a multi-device, multi-channel environment by leveraging Device ID Graphs, associating devices and cookies with people and households.
Data Activation
Disseminate contextual offers across all customer interactions Activate audience segments across marketing and advertising channels such as Display, Video, Search, Site, Mobile App, Email and more.
Data Management
Stay compliant with compliances like GDPR on handling Personal Identifiable Information. Understand, visualize customers like never before, explore newer market segments, grow revenue and engagement with customers.
Data Intelligence
Analyze the data collected in real-time to understand the impact of your targeting, suppression and intent marketing initiatives. Leverage this data to continuously evolve your audience strategy.
Our Data Management Platform Services
We help you leverage the value of data across the life cycle
Capture and Sync 1st, 2nd & 3rd party data from 100s of touchpoints. This includes code deployment on-site and mobile app as well as massaging and formatting 1st party offline data to be uploaded in DMP. Analyze data in DMP to create actionable audience segments. Leverage machine learning such as look-a-like modelling and data analysis to expand the volume and reach of the audience segments.
Why Softcrylic?
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
Data Management Platform Insights
Our library created by our subject matter experts on their insights, observations, delivered through blogs, case studies and infographics.
Get the Most out of your Data Management Platform (DMP)
