The Marketers Playbook

Published onMarch 16, 2018

About the E-Book

Marketing has always been about connecting with Customers. Digital Marketing enables us with a multitude of digital means to target, attract, connect, and engage with desired target audiences. Modern Marketers need to embrace and master the art and science of Digital Marketing in order to attain sustainable growth. “Cookies, Device IDs, ID Syncs” is the first playbook of Softcrylic’s Marketer Playbook series. We hope this marketers’ playbook series will be helpful in arming digital marketers with the foundation and technical nitty-gritty in cultivating Omni-channel customer relationships.

Our Products and Services

Softcrylic has launched a number of products and services to help you identify and target the right digital audiences.

Multi-Solution Architecture Services

Multi-Solution Architecture Services

Softcrylic’s Multi-Solution Architecture and Digital Experience practitioners partner with your cross-functional teams to understand your vision and prioritize and empower you to maximize your digital marketing effectiveness.

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Marketing Automation Services

Marketing Automation Services

As an Adobe Solutions partner, we have a long-standing relationship working with one of the leading solution providers of the industry and our team is excited to share our expertise and resources with you.

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Marketing Technology Services

Marketing Technology Services

Softcrylic specializes in expanding ideas and insights to measurable actions. We believe in creating the right message to the right person and presenting it at the right time on the right channel.

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Related Insights

Our library was created by our subject matter experts on their insights, and observations, delivered through blogs, case studies, and infographics.

Jerry Helou, Ph.D.

Jerry Helou leads the Digital Experience Architecture practice at Softcrylic. He helps our clients accomplish advanced digital experiences and strategic business goals by implementing and leveraging multi-solution architecture.

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