Why Google analytics?
Google Analytics is by far the World’s most used marketing analytics platform by all sized businesses. It delivers the complete picture of marketing performance with so much self-configurable options.
Cost-effectiveness
Start small for free, blend with Google AdWords track goals, conversions from organic, paid traffic and scale to Premium Google Analytics 360.
Attribution Modelling
Attribute to the most performing channels with data driven approach using attribution modelling on both converting and non-converting user journeys.
Extended Ecosystem
Google Analytics is well supported by many leading marketing, advertising and analytics platforms to integrate and exchange data seamlessly.
Micro Insights
Gain access to granular level information on audience segmentation, content consumption, goal conversions and cart abandonment.
Massive Scalability
Manage as many as digital properties such as Websites, Mobile apps and track granular audience behavioural insights across the customer journey.
Looker Studio
Build powerful data visualization of your web and mobile app analytics along with custom data from 3rd party data sources and share across the organization.
Extendable Widgets
Google Analytics Dashboards allows users to add multiple real-time widgets and customize deeper to get real-time web analytics and mobile analytics data.
Marketer Friendly
Non-techies can handle Google Analytics and track every meaningful interaction of customers on digital properties and effectively drive retargeting efforts.
Google Analytics Consulting Services
As a Certified Google Analytics Partner, Softcrylic helps you maximize digital analytics coverage with Google Analytics and Google Analytics 360.
We help you leverage the value of data across the life cycle
Google Analytics Consulting
Google Analytics Migration
Google Analytics Audit
Google Analytics Implementation
Google Analytics QA & Reporting
Google Analytics Dashboards
Analyze 360 Degree Marketing Performance
If you run custom websites, or e-commerce platforms on top of Shopify plus, Magento, WordPress we do take care of holistic analytics coverage with Google Analytics, Google Tag Manager, Facebook Pixel, Google Ads and More. Our Certified Google Analytics Consultants will set-up your Google Analytics to analyze website traffic, mobile app traffic, enhanced e-Commerce, goal conversions, cross-channel attribution reporting, custom dashboards, dynamic retargeting and personalized dashboard reporting for stakeholders.
Testimonials
Thanks to Softcrylic, we now use attribution modeling to improve AdWords performance with more targeted ads based on the buyer behavior better understood from Google Analytics. Integrated marketing performance in shared dashboards and reports made informed decision a real-time affair.
Head of Digital Operations, Media Company.
Integration with Google Tag Manager, AdWords and other marketing platforms, we now better understand cart abandonment, goal conversions, remarketing and segmentation behavior. Working with Softcrylic has been a blessing that made our digital efforts accountable and more actionable.
VP – e-Commerce, Large Fashion Retailer.
Softcrylic helped us extract maximum value from a standard Google Analytics implementation. We track multi-channel campaigns, events, goals and use the insights for effective retargeting. This has significantly improved our cart to conversion rates. We highly recommend Softcrylic.
Manager – Digital Marketing, Lifestyle E-Commerce company.
Why Softcrylic?
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
Google Analytics 4 Migration Services
Migrations are always a great opportunity to re-think or clean-up a Google Analytics solution. Having served several clients with their Google Analytics needs, we take the time to understand the unique challenges and opportunities to ensure our clients not only successfully perform a migration, but also enhance implementations where possible.
Google Analytics Insights
Our library created by our subject matter experts on their insights, observations, delivered through blogs, case studies and infographics.
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