Let our MOPS do the dirty work
Our marketing operations (MOPS) desk tirelessly tackles the tedious tasks that are distracting you and your team from what you do best. List pulls with complicated exclusion rules? Done. Audience sizing and validation? Done. Campaign reporting and data aggregation? Done. MOPS does the dirty work.
Support Desk Services
Frequent and Time-consuming Activities
Audience List Pull
Pull ad-hoc and triggered campaign lists based on customer requirements from campaign managers.
Campaign Monitoring
Monitor operation of triggered campaigns.
Campaign Reporting
Report on the performance of the audience after the campaign.
Governance
Our teams work to ensure your data is clean and handled in a safe manner.
Audience List Validation
Validate the audience lists against campaign requirements.
Audience List Sizing
Analyze the size of the audience to be targeted.
Supported Channels
SMS
Social
Search
Display
The MOPS Process
The MOPS data desk employs processes that ensure fast, efficient and flexible delivery of services.
Request
Immediate Team Involvement
Requirements Lead Assigned
Delivery
Test and Complete
Development
Onboarding: Easy as 1-2-3
Client Needs Assessment
- Current gaps and pain points
- Understanding business objectives and needs
- Data & regulatory issues
- Map objectives to MOPS capabilities
Strategic Assessment
- Prioritize opportunities in terms of complexity, scale, and impact
- Determine technology and skills requirements
- Assess risks and challenges
- Organize MOPS desk team
Engagement Kickoff
- Access to solutions and infrastructure
- Establish SLAs and targets
- Deliver transition and risk mitigation plans
- Begin work
Benefits of using MOPS
Fast Delivery
Our typical SLAs are much shorter than our clients are able to perform work in-house.
Efficient
Save time with our low-touch process and streamlined operations.
Time Zone Advantage
The MOPS desk works on a time zone offset – meaning you take advantage of more of the 24-hour cycle.
Best Practices
The MOPS desk is staffed with professional technologists and SMEs.
Insights
Our library created by our subject matter experts on their insights, observations, delivered through blogs, case studies and infographics.
Marketing Support Services
From audience segmentation to campaign analysis getting the right data is key. Our managed services provide clients with skilled resources who know how to pull audience lists, set up and monitor recurring trigger campaigns, load targeting files into ad platforms or DMPs, run daily/weekly/monthly reports showing campaign performance.
Question about our Services?
Schedule a discussion. If you’d like to discuss in greater detail some of our service offerings and how we could partner with your organization, please reach out.
