Marketing Technology Services

Technology is at the center of Marketing. Whether it is Marketing on Mobile, IoT, OTT, OOH, or plain old www, it is empowered by technology. This applies to online and offline. Softcrylic specializes in expanding ideas and insights to measurable actions. We believe in creating the right message for the right person and presenting it at the right time on the right channel. In order to do this properly, you need the right balance between understanding the Marketing and Advertising Technology Landscape and managing the orchestration of activities firing on different channels. This is the biggest asset of the Data Activation Team. In the past decade, we worked with top Fortune 500 companies building their technology stack to create omnichannel experiences across their online and offline channels.

Adobe Experience Platform

Adobe Experience Platform (AEP) is Adobe’s one-stop shop for all marketing technology needs. Softcrylic has partnered with Adobe on all fronts: Delivery, Alpha and Beta testing and Application Development.

Adobe Experience Manager

The Adobe Experience Manager (AEM) web content management system is an industry-leading set of applications for creating, managing, delivering, and personalizing content across all your owned digital marketing channels, including web, mobile, and email. AEM is offered as a Cloud Service, allowing for additional scalability, faster updates, and consistent accessibility.

Customer Data Platforms

Our team of consultants will be by your side for you full CDP implementation. Helping you to understand your customer data and find what you don’t know. We will be there to select the right vendor for your use case and ensure we get the correct set up based on your evaluation.

Data Management Platform (DMP)

Data Management Platform

Adobe Audience Manager DMP

Salesforce DMP Consulting service

Audience Discovery

Marketing Automation

As 3^rd party data and cookies become part of the past, our clients are doubling down on their 1^st party data. Activating on 1^st party data requires a robust orchestrated and automated system in place. Otherwise, you are missing out on opportunities to interact with your consumers and win them over. In order to be interacting with consumers where they are, an omnichannel strategy empowered with proper marketing automation implementation is needed. At Softcrylic, our team has expertise from the orchestration layer down to every activation channel from Display, Email, Mobile and Social.

Omnichannel Personalization

No matter the size of your organization, large or small, we support all business initiatives with the same priority. Our skilled optimization analysts detail findings from test results, insights and provide recommendations for next steps. We’ll establish systems and processes to easily store, share and learn from your A/B tests. We’ll develop a plan to communicate impact, increase buy-in and get more teams involved in testing and personalization.

Experimentation & Optimization

Digital Optimization Services

Our comprehensive range of services includes conducting detailed optimization audits, building insightful reporting and analytics dashboards, and offering guidance on digital strategy. With expertise in data management, ingestion, segmentation, and experience management, we provide customized support and flexible training options to meet the needs of clients of all sizes. As an experienced team of Adobe experts and partners, we pride ourselves on delivering measurable results and optimizing user experience on-site.

Digital Data Collection for Implementation Teams in the era of Adobe Experience Platform

We compare the traditional approach of implementing Adobe Experience Cloud to the approach using Web SDK in this giant infographic to give you a sense of those staffing requirements.

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