Marketing Support Services

Commonly known as list pulls, this basic approach to targeting customers requires SQL savvy resources, clear communication with marketing leads and time. Our advanced analytics team knows how to run this managed service seamlessly and will proactively identify ways to migrate common segmentation requests to automated triggers that can better integrate your CRM and marketing platforms.

Ever send out an email promotion only to discover later that the links weren’t properly encoded with tracking codes? Of course you have, and you are not alone. Our managed services can solve for these type of tracking issues effectively eliminating the missing data excuse.

Ad tags are always changing and with ITP on the horizon they will eventually become obsolete. Why spend time and effort training internal resources on a dying practice?  Our manage services team can support 3^rd party pixel implementation while it is still required for retargeting campaigns.  We also promise to be ready to help solve the next best practice for ad data collection.

We work with many clients to on how they can get away from manual audience segmentation and targeting practices to automatically orchestrate the execution of the message, medium and frequency. Once automated marketing programs are set up, our managed services team can cost effectively maintain the highest level of performance and ensure data is flowing to all of the ad platforms to seamlessly execute your campaigns.

Marketing Platforms are all the rage, but despite what Adobe or Salesforce promise, for them to be useful and provide real value a lot of data needs to be migrated and continually monitored. This typically involves setting up SAS or SQL jobs and establishing data feeds to migrate internally hosted data to the marketing platforms. Our managed services can create, monitor and fix these vital marketing data feeds.

Flighting ads across multiple channels, validating links, verifying tracking codes and ensuring adherence to the marketing taxonomy is no easy task. Fortunately, our Ad Operations team has years of experience and best practices to ensure your campaigns are not only flighted correctly but also have the correct tracking and analytics so that you can effectively measure success.