Omnichannel Personalization Services

Have the data inform your customer’s experience. There is a multitude of channels that your customers see and interact with your brand, product or services. Also, each customer has different attributes, preferences, and needs. Softcrylic will help you create order out of the multitude of variables to create a seamless, connected, personalized experience for your audience. We are strategic and technical experts across a multitude of marketing and tech stacks. We will help you get the most out of your technology to reach the customers with the right messaging.

Cross-channel Connectivity

Customers are not siloed in their content consumption and your reach to them shouldn’t be either. Connecting the marketing channels and understanding the paths of your audience are the critical components involved for successful cross-channel connectivity. The core activities for successful cross-channel connectivity involve:

Customer journey mapping (offline and online)
Multi-solution Architecture

Unified Customer Profile and Segmentation

Gathering and normalizing data is just the start of the battle. How you organize your data in a way that can help you define and understand your audience base is critical. Once you’ve accomplished this, let’s turn that data on and start planning to reach your audience. A critical component in gathering, storing and reaching your audience is your Customer Data Platform (CDP) or a Data Management Platform (DMP). Softcrylic helps organizations strategize the most effective implementation of these solutions for our customers. Keeping a technology agnostic perspective also helps us understand how your CDP/DMP can best be implemented and integrated within your marketing stack and your broader technology environment.

CDP Implementation and Support
DMP Implementation and Support
Algorithmic Audience and Persona Indexing

Personalized Customer Experiences

There is a science in understanding the best messaging to reach your customers. No one should rely upon a best guess in reaching an audience. We help you design strategies aligned with your business objectives and informed by your data to test messaging and outreach to audiences. Once this process has started, the doors open to possibilities both in effectively reaching your audience as well as potential new avenues for your business.

Testing, Optimization & Experimentation

Marketing Automation & Orchestration

No customer wants to be bombarded with messages daily or, worse, hourly. Marketing Automation may be the culprit in these situations which clearly indicates that Marketing Automation is only a piece of the puzzle. An organization also needs effective Orchestration to assure coherent and timely themes and messages retain and attract customers as opposed to frustrate and confuse.