OTT applications pose unique challenges when broadcasters, content providers, streaming services, or other service providers showcase their content across the myriad of devices available. Compiling data from an ever-growing number of data sources is exhaustive and time-consuming. Couple that with the requirement to track video media analytics consistently across all OTT apps, all while trying to discover meaningful insights out of the clutter.
Softcrylic’s OTT Desk has the expertise to support our client’s digital analytics OTT needs across three key areas:
Data Quality
In order to make decisions quickly to impact the bottom line, decision-makers must have confidence in the data. Having a team who knows the tools to resolve problems that could lead to potential data gaps early is key to elevating confidence in making data driven decisions. Data quality is core component of the OTT Desk, delivered as a monthly low-cost service. Softcrylic can troubleshoot challenges so you can either fix with your team following your standards, or let us fix for you based on an SLA.
Utilize Softcrylic’s Device Lab with a 16+ growing ecosystem of OTT devices to validate the quality of data through continuous digital analytics audits, regardless of regional content rights.
Softcrylic’s Device Lab
- Android TV NVIDIA Shield
- Apple TV
- Chrome
- Chromecast
- iPad
- iPhone
- LG TV
- PlayStation
- Roku TV
- Samsung Galaxy
- Samsung Galaxy Tab
- Samsung TV
- Vizio TV
- Xbox_One
Digital Strategy
We assess your existing OTT MarTech & AdTech stack in context with the nature of your business, process maturity, technology footprint, and data governance. Based on the assessment we help you validate digital alignment, scope for improving digital experiences and leverage reporting tools for maximizing insights. Beyond integration, Softcrylic supports our clients in planning enablement, data governance, live monitoring, and analysis of business KPIs.
Evaluate Digital Analytics measurement solutions (ie: Adobe Analytics, Google Analytics 4) are matching up to business requirements to track the correct KPIs that optimize performance-based decisions.
Assess deep-linking measurement platforms (ie: Branch, AppsFlyer) are in place to measure cross-platform digital campaign performance; from acquisition to reactivation campaigns and everything in between.
Enabling the ability to view success measures across all platforms for the right audiences via Softcrylic propriety first-party server-side TapestryKPI data performance platform; from ad impression to downstream conversions at the user-level.
Technical Implementation
MarTech is evolving at a break-neck speed. To ensure your business is gathering the right data to make the right decisions at the right time is dependent on using the right tools. Based on the vendor agnostic solution recommendations, we will design an implementation architecture to unlock use cases in a phased roadmap. Once implemented, validating the data received is critical to data quality and making well-informed decisions.
Create solution design and technical specification documentation and processes that bring everyone on the same page, from product owners, to engineers, QA’s and data analysts.
Softcrylic can also proactively fix issues based on individual organization standards and SLA.
Softcrylic OTT Desk Improves Insights,
Data Quality and Confidence
Data Quality and Confidence
Fill out the form below to begin improving your OTT Application measurement today!
