Global Fitness Leader Zumba chooses Softcrylic as its Analytics Partner of Choice
Implementing an analytics foundation to make informed decisions
Global Fitness leader Zumba, widely known for its mission to make the world a happier and healthier place with its global rhythms and contagious dance moves, has chosen Softcrylic, as its Analytics Services Partner to help implement web analytics across its digital properties.
Zumba Web Analytics Manager Semih Pala says, “Today fitness is a vital element of everyone’s personal goals. In a trendy manner, the fitness industry thrives in a highly social, digital environment with interest groups that use various connected devices. Since Zumba is a community-driven concept, we have a lot of face to face, digital, and social channels to have ongoing dialogues with people. Operating in 180 countries, Zumba’s geo-localized online media channels play a significant role in spreading awareness to millions of individuals seeking health and fitness options and also delivering programs and online support to our talented team of Zumba instructors.”
Francis Lavelle, Sr. VP, Analytics of Softcrylic said, “More than ever, businesses adopt digital technologies to understand, attract, communicate, gain and retain customers who are highly informed, social and exhibit unpredictable buying behavior. The good part is that customers are social enough to share their expectations, feedbacks, criticisms that are being leveraged by organizations.” Softcrylic serves clients with garnering insights from Big-Data, set higher KPI benchmarks in a heterogeneous analytical ecosystem.
Speaking of the partnership, Semih continues, “Understanding behavior of online visitors offers significant insight which we can leverage in personalizing user experiences and better serve our customers. We engaged Softcrylic’s services to help with tag management and implement Adobe Analytics to ensure that we are able to extract insights and accurately measure our investment in online marketing. Softcrylic has been impressive in its ability to quickly understand our tracking objectives, deliver tagging requirements, and use our tag management system to update and implement our analytics tracking.”
Being a vendor-agnostic analytics services provider, Softcrylic focuses primarily in Advanced Web analytics and Data Analytics for a diverse range of industries. Softcrylic’s cloud-based Analytical reporting platform, TapestryKPI plugs-in with leading Digital, Mobile, Social and Syndicated Analytical Solutions to generate visually consistent reports.
About Zumba Fitness, LLC:
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment, and culture into an exhilarating dance-party workout. Known as the ultimate “fitness-party”, Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world — reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com.
About Softcrylic LLC:
Softcrylic helps organizations navigate and execute the path of Digital Transformation through IT solutions and services. Since 2000, Softcrylic has worked with both start-ups and Fortune 500 organizations to help make their company goals a reality. For more information, go to www.softcrylic.com or LinkedIn to learn more.
