DMP or CDP, WTF!

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    Jerry Helou

    Senior Director, Data Activation

     

    Jerry Helou leads the Data Activation at Softcrylic where he helps clients in activating their data in an omnichannel and connected experience. Jerry spent the majority of his career promoting the use of the DMP to enable Marketers to own and use all their data (onsite, offline, call center and others). During his time at Adobe and Softcrylic, Jerry helped brands such as Samsung, Delta, IHG, Ally Bank and others to get more value from their DMP, evaluate DMP offerings and transition from a DMP to a CDP mindset. Jerry published many posts on DMPs including a 4 part series comparing Adobe’s AAM against Salesforce’s Audience Studio.

With Guest

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  Yusuf Abbasi

  Global Leader Digital at The Kraft Heinz Company

   

  Yusuf Abbasi leads the Data & Analytics for Global Growth Organization at Kraft Heinz. He is responsible for leading the Digital Transformation efforts which include Digital Strategy, Platforms and establishing a digital culture. Prior to starting KHC he was at Caterpillar’s Analytics COE, where he served as an Analytics Manger. Working across the enterprise for different verticals and covering all domains especially marketing and pricing. An engineer by trade, he is constantly rethinking of how an organization can use technology, people and processes to fundamentally grow our business.