Solutions

DataFacts is an AI based Digital Data Assurance solution that helps ensure the accuracy and consistency of your customer data used for marketing and sales. DataFacts saves your team the time of assessing errors and issues in your data, and saves your company the unquantifiable cost of your data having errors. The more DataFacts churns through your data, the more intelligent it becomes about your data making it more accurate and precise in its findings.

The Data Layer Cloner helps clients reduce the total cost and risk of maintaining both Google Analytics and Adobe Analytics side by side. The solution leverages the existing event-driven data layer organizations have implemented for GTM, clones and cleans it for Launch using the new Adobe Client Data layer format. As a result, any data previously available to GTM for capture by Google Analytics is now also available to Launch for capture by Adobe Analytics.

AudienceMatchAI is a groundbreaking advanced audience segmentation platform that combines traditional machine learning techniques and the latest generative artificial intelligence technologies to unlock unprecedented insights. It solves your audience segmentation and strategy needs by delivering behavioral personas, addressable audiences and activation infrastructure.

Marketing Data Foundation (MDF) is an accelerator that unifies fragmented first-party data into a clean, identity-resolved single source of truth, enabling the entire MarTech stack. It organizes and prepares client data so marketing systems can operate faster, cleaner, and more flexibly.

Tapestry Passport is an intelligent Multi-Touch Attribution solution that provides a complete picture of which marketing and non-marketing channels drive actual value to conversion. Tapestry Passport captures the full user journey and provides marketers with audience and marketing insights.

Tapestry Personalizer powers your site and app content by finding critical signals in your users’ behaviors. Personalizer delivers personalized messaging, content and advertisements to your customers through your current CMS to increase user experience, retention and conversion rate.

Tapestry Boomerang monitors behavioral signals from customers in your digital spaces to construct high-intent audiences for ad targeting. Choose custom behaviors to trigger Boomerang, optimized for your customers and your business. Boomerang is so flexible and lightweight that we’re offering a free trial program.

Analytics Shift provides a powerful and efficient solution for warehousing and interacting with your web analytics data. If you want greater data access and more powerful insights than your web analytics platform can provide, you need Analytics Shift.

Our extension, Activity Map Customizer, provides the ability to customize the Adobe Analytics Activity Map module without needing custom code. It allows you to capture DOM attributes to configure link and region variables, as well as set exclusion settings all within a UI. With our extension, you can have Activity Map personalized to your website.