What is Boomerang?
Boomerang is Softcrylic’s lightweight, flexible technology for identifying audiences from behaviors that signal high intent. A familiar example of a high-intent behavioral signal is search and cart abandonment, but there are others that are specific to your customers and your business. The idea behind Boomerang is simple – high-intent audiences are more efficient to market to. By tracking and targeting customers with the right behavioral signals, you can raise your revenue and ROAS.
The best part? We offer a free 1-month trial of Boomerang, no strings attached. We are cloud platform-agnostic and can quickly set up Boomerang to interface with your current infrastructure – more details below.
Use Cases
Remarketing
Remarketing is a great application for abandoned search/cart audiences. Customers that search for a product clearly have some interest in it. Abandoned campaigns typically have high efficiency relative to other efforts because of the audience’s intent.
Insights and Analytics
Build profiles of interested consumers by connecting abandoned search and cart data to your web analytics platforms. Not only will you get to know your customers better, you can generate strategic insights for why they are abandoning, leading to increased revenue and decreased customer churn.
Look-alike Audiences
A high-intent audience is itself valuable, but can you use it to expand reach and identify new customers? Sure! Softcrylic’s Profile solution includes a look-alike audience functionality and is made to interface directly with Boomerang. Profile identifies audiences similar to, but not currently as engaged as, your prime customers. Look-alike audiences are used to great effect on other platforms (think Facebook), but can be even more powerful by tapping into your first-party data.
Product Recommendations
Knowing, for example, what someone has searched for on your site is a key data point in predicting other products they may be interested in. Feed audiences with high interest in a product into your CMS or recommendation system (like Tapestry Personalizer) to drive product awareness or capture new cross-sell opportunities.
Free Trial Program
We are offering Boomerang for a free 30-day trial. The process is simple:
Discover
Our engineering team will work with you to determine the best implementation approach for your environment.
Build
Once we have sketched out a solution architecture for your system, our engineering team will need about 2 weeks to set up Boomerang.
Deploy
Put the system in production and collect your new audiences. That’s it! We recommend running tests against your high-intent audiences to measure revenue and efficiency gains.
Insights
Our library created by our subject matter experts on their insights, observations, delivered through blogs, case studies and infographics.
If you want to know more, please reach out!
We are excited to present this offer and look forward to hearing from you.
