Tapestry Passport
Tapestry Passport is an intelligent Multi-Touch Attribution solution that provides a complete picture of which marketing and non-marketing channels drive actual value to conversion. Tapestry Passport captures the full user journey and provides marketers with audience and marketing insights.
Our solution is securely embedded in the user journey and reflects data to the marketer as the user interacts with marketing touchpoints. Tapestry Passport is truly the user’s passport and gives marketers clear insights into what customers have seen and how they arrived at their destination.
Features
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Evaluation & Recommendations
Evaluate and review your organization’s marketing ecosystem, assess gaps related to MTA and propose remedies. -
Close Gaps & Implement Changes
Implement the recommendations from the Evaluation & Recommendations step. -
Data Aggregation & Modeling
Build a unique infrastructure for your organization to ensure data integrity and accurate MTA insights.
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Insights, Reports & Strategy
Design and develop reports aligned with your business objectives from your MTA data. -
Activation of Data
Activate your MTA data to accomplish your business and marketing objectives.
The features above may be selected individually; however, we recommend using a more extensive process to improve your MTA results.
How can Tapestry Passport help?
Our unique, state-of-the-art tracking and data collection technology provides the most accurate multi-touch solution. Our team maintains the measurement infrastructure, engineers the data pipelines, builds the models, implements the tracking solutions, and provides insights from the results. These components and core competencies guided our development of Tapestry Passport.
The shortcomings of attribution models like last click, first click, and linear are all well known. Marketers understand that a better approach is to implement a Multi-Touch Attribution solution, but most MTA systems are opaque and cumbersome. Tapestry Passport makes Multi-Touch Attribution easy and transparent, with very light-weight core functionality. Our data science and analytics teams work with you to understand your needs and customize analyses and models that fit your unique business cases. With Tapestry Passport, you get a custom solution with all the features you need, no features you don’t need, transparent technology, and direct access to the team developing your solution.
Your marketing at its best!
Works on the most common digital and non-digital media channels and many more!
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Email & Direct Mail
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Display Ads
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Social Media
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Video
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Paid Search
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Call Centers
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Many Others
Reports
Attribution Report
This is really the core of MTA. This report shows the attribution value for each dimension (channel, campaign, etc.) in terms of last touch (non-algorithmic) and multi-touch (algorithmic). If the algorithmic attribution is higher than last-touch, the dimension should be getting more credit than traditionally thought. The higher realized (as opposed to apparent) performance of said dimension should be accounted for when budgeting/planning. Vertical axis values can be revenue, the number of conversions, or other KPIs.
Budget Optimizer
Given spend, revenue, and algorithmic attribution data, mathematical optimization can guide your organization’s marketing budget allocation. Evolve your marketing strategy from passively adjusting status quo campaigns to actively promoting successful paths to conversion?
Performance Insights
This report provides very rich views of the attribution outputs by plotting multiple dimensions of the MTA data in one place. These views require some effort to interpret properly but can yield deep insights.
Tapestry Passport comes with a suite of reports to allow you make the most of your marketing strategy.
- Identify the various paths to conversion – by audience and conversion type.
- Understand the role of touchpoints towards conversion and discover how MTA differs from last touch to give an accurate allocation of credit.
- Identify which creatives resonate best with each audience segment.
- Simulate the impact of different budget reallocation scenarios across touchpoints to optimize future planning.
What is Multi-Touch Attribution?
Recently, organizations, marketers, and media agencies have moved towards a more holistic marketing approach with a desire to remain permanently connected with their target audience through offline and online methods. Marketers are limited when it comes to understanding their audience journey into conversion. This is because many only attribute value to either the first or last touchpoint that was encountered before a conversion, rather than every touchpoint their audience was engaged with throughout the sales and conversion cycle.
Multi-Touch allows marketers to determine the impact of individual touchpoints within the context of the full customer journey. Is it time to evolve your marketing strategy from passively adjusting status quo campaigns to actively promoting successful paths to conversion?
Our Onboarding Process
8 Quick and easy steps to begin your Multi-Touch journey
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Discuss your marketing and organization objectives and our process
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3
Evaluate your current marketing eco-system and provide recommendations
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4
Discuss scope of work and financials
Learn More about Tapestry Passport
Connect with us to understand your target audience’s journey to conversion and the holistic effects your marketing channels have on your customers.
