Tapestry Profile

Tapestry Profile is a suite of automated machine learning tools custom designed for defining and deploying audiences for marketing. Profile combines all of your first party demographic and behavioral data to provide a holistic view of your customers, giving you the ability to actively target customers with messaging and strategy tailored to their unique characteristics.

Features

Audience Insights

Combine raw data with algorithmic insights to define your unique audiences.

Algorithmic Audiences

Advanced machine learning algorithms find hidden patterns in your data.

Look-alike Models

Identify new potential purchasers based on behavioral data.

Customer Lifetime Journeys

Increase the lifetime values of specific audiences.

The Profile Audience Modeling Process

1

Data Collection

Aggregate all of your first- and third-party data in one place.
2

Identify Algorithmic Audiences

Use Profile’s algorithmic audience definitions to find your unique customer profiles.
3

Define Your Target Audience

Match products with customer personas to define key customer attributes and traits.
4

Expand Your Reach

Find high propensity customers similar to your target audience.
5

Deploy Models

Automate your audience activation and identify new prospects in real-time.

Profile Technology

Under the hood, Tapestry Profile is powered by both supervised and unsupervised learning algorithms that combine to give you unparalleled insights and actionability.

Descriptive Modeling

The amount of data you collect for your customers can be overwhelming. Without the right toolset, large and complex data sets often force analysts into a box – focusing on a few key metrics and reporting 1- and 2-dimensional findings instead of grappling with the totality of the information. Profile’s descriptive modeling engine identifies patterns in your customer behavior, distilling the data into distinct groups of customers. Once you have identified unique customer profiles, the job of digging in and finding insights becomes much more manageable – simply report out the differences between the audience groups (which Profile does automatically, of course).

Predictive Modeling

Whether you have defined an audience with Profile’s descriptive modeling capabilities or by using simple business rules – high-value customers, loyalty, etc. – Profile’s predictive models expand your target audience by finding similarly-behaved and high-propensity prospects. The predictive models are easy to automate and deploy, meaning that you can identify new prospects for ongoing initiatives in real time and activate audiences to marketing channels, DMP and CRM systems automatically. After initial deployment, Profile’s predictive modeling increases your reach and marketing efficiency with no additional hassle or maintenance.