AdOps | Ad Operations Intelligence

AdOps Intelligence Services

ADOPS INTELLIGENCE

AdOps Intelligence is an approach to data analysis that enables teams to decide and act on issues quickly based on real-time data collection across every step within a typical Advertisement Operations at any Agency. AdOps Intelligence blends both technology and process improvements to effectively present valuable insights in real-time.

Challenges and Needs of AdOps

Multiple systems within AdOps workflow don’t talk to each other creating data silos.
Non-standardized activation across primary and 3^rd party systems leads to data inconsistencies and errors.
Manual workflows driven incorrect activations create unreliable data and other data issues due to taxonomy inconsistencies.
Lack of processes, automation, and single Source of Truth result in inconsistent data storytelling.

Our Audience Modeling Process

Strategy

Ad Campaigns strategy involve data and insights from various data sources but largely reliant on inconsistent 3^rd party data.

Publisher Performance
Audience Performance
Channel Performance
Manual Vs Programmatic performance
Client Brand Performance

Strategy

Planning

Planning includes everything while creating a multi-market, multi-device integrated marketing campaign. An effective planning needs insight across the following areas.

Planning data dissection
Taxonomy consistency
Ad Ops Metrics
Data Anomalies
Hierarchy Inconsistencies

Planning

Activation

Activation of campaigns when done manually might trigger chances for mistakes. Addressing issues in real-time is critical to smooth campaign execution.

Activation Accuracy
Unwanted Delivery
Non-Performing Activations
Activation Anomalies

Activation

Measurement & Optimization

In a typical ETL project ecosystem, implementing proven methods to capture data is vital to track progress, identify anomalies, compare with benchmarks and further optimize.