Adobe APIs have been around for some time. There is almost an API for everything. Upload, download, aggregate, report, you name it. All Adobe tools from Analytics to Target to Audience Manager are API friendly. That being said, these APIs were barely used and only the elite programmers utilized them. This has become part of the past with the birth of Adobe I/O. Not only these APIs are better documented but the process to authenticate and leverage them is easier than ever. On top of all this, project firefly came to life earlier this year and introduced a whole new way of turning these apis into products.
Agenda
This session is not limited to the technical and developer savvy, instead we encourage business and strategic teams to join us. We will have a special guest from Adobe, Jeff Chasin, a true evangelist for Adobe I/O and project firefly.
-
1
What is Adobe I/O?
-
2
What is Project Firefly?
-
3
Demo a firefly application
-
4
Power of Adobe I/O in the next phase of Adobe Products
-
5
Q&A
Meet our Panelists
-
Jerry Helou
Senior Director, Data Activation Softcrylic
-
Jean-Paul Behrens
Analytics Sensei Softcrylic
-
Jeff Chasin
Sr Evangelist Adobe
Recap Blog
Adobe I/O & Project Firefly Re-cap!
As API’s become standard in every reputable product in the market, we wanted to dedicate a webinar that looked deep into what Adobe has to offer in this space. We invited our own Adobe experts, Jerry and JP, and Adobe’s Senior Evangelist, Jeff Chasin to unpack the topic of Adobe I/O and Project Firefly.
About Softcrylic
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
- Adobe Partner
- 19 Years of MarTech Expertise
- Certified Adobe Analytics & Google Analytics Consultants
- Certified Adobe Experience Cloud Consultants
- Our Tag Management Specialists are highly passionate MarTech professionals
- Integration Experience with multiple 3rd party marketing systems
- Robust Governance Process and excellent documentation
- Expertise in building Tags (formerly Adobe Launch) Extensions.
Adobe Platform Partnership
Here at Softcrylic, we have deep level of expertise with multiple Adobe solutions that extends across our practices. From strategic planning and implementation to automation and integration, we specialize in leveraging the tools of the Adobe Experience Cloud to digitally transform your business.
