Adobe Campaign Dynamic Content Management Templates

No HTML? No Time? No problem. Not widely known by many Adobe Campaign Classic (ACC) email marketers, ACC has a powerful module called Content Management that allows you to customize your delivery template with plug-and-play input fields to generate emails in minutes.

This capability allows Adobe Campaign users with limited time and resources to quickly create an email entirely personalized to the business simply by filling out a form with content details such as header text, hero image URL, CTA text, landing page URL, etc. The Content Management module is available in both Adobe Campaign Classic v7 and Adobe Campaign Classic v8.

How it works

A developer and designer teams up to create a content template. The designer is responsible for designing the visual layout and style of the template while the developer creates the data schema, form, Javascript template, delivery template and publication template.

Once created, the content template becomes a reusable delivery template that can be used over and over again with different content each time. The template can be as rigid or as flexible as needed to accommodate different use cases as required by your business.

Check out Adobe’s documentation here for more information on Content Management.

Need a lot of flexibility or have a very complex template?

If the CMS template is well-thought-out and carefully coded, it can be configured to allow the user to select from a number of custom designed modules that stack together to form the resulting email.

Here is an example set of modules:

To create a module-based content template, design the framework to include one of each module. As an example, one module can be specifically used for a large hero image while a second module can be used to display 5 products across. There are many different layouts to consider. For inspiration, turn to your existing emails to see what type of layouts you use most frequently. Once these modules are designed and coded into the Javascript template with proper visible condition rules, the user can add, sort, or delete as many modules as needed to create the perfect email template.

Some things to keep in mind:

• The content template should be developed by expert users (such as an application developer with administrator permissions).
• Content Management package is available as a built-in package and does not require additional Adobe connectors or integrations. If you do not see this module available in your instance, you may need to manually install it first.
• Content templates are not available out-of-the-box and must be custom coded.
• Content Management is not integrated with AEM (Adobe Experience Manager). For content solutions using AEM, see here for documentation.

For assistance or recommendations on Content Management, contact us to get started.