Switchboard Custom Use Cases

HomeInsightsBlogs | Last Updated July 4, 2023 - by jean paul behrens under digital analytics

Published onOctober 9, 2020

On this page you will find a running list of known use cases for leveraging the Custom tab in the Switchboard Chrome extension. Bookmark this page because we will be updating it as more are identified. Submit your own use case using the form below.

Switchboard Chrome Extension

These mini-videos will show you how to get started with the Custom tab. We hope they will trigger the “eureka” moment in your mind to solve that pesky tag management implementation issue you have been dealing with.

Who will benefit from these videos?

  • Product Managers: deactivate tags, switch tags, test how a new 3rd party tag would impact your customer experience without having to wait for developers.
  • QA teams: deactivate tags so there are no conflicts in your testing.
  • Analytics implementors: switch tag managers, change variables for tools, experiment with data collection!
  • Developers: discard analytics and tag managers as a cause to the problem you are troubleshooting!
  • Ad Agencies / Media pixel requestors: validate pixels are collecting the data you need. Fake data in custom variables and check how it reflects in the reports.

Videos

  1. Deactivating GTM

  2. Switching from a production GA property to an experimental property

  3. Switching from GTM to Launch

Submit your use case

Jean-Paul Behrens

Jean-Paul is passionate about everything digital. He leads the Digital Analytics practice at Softcrylic and helps clients devise the right approach for analytics in a multi-solution environment, from Tag Management implementation, to Customer Journey Optimization insights.

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