Battle of the TMS 3 Webinar Re-Cap!

HomeInsightsBlogs | Last Updated June 28, 2023 - by jean paul behrens under digital analytics

Published onOctober 15, 2020

Our third and final battle of the TMS did not disappoint. Hopefully, by round three everyone watching has questioned their preferred tag management system because of our experts’ arguments and debates surrounding them!

Our goal with these battles was to learn more about the tag management systems that we use day-to-day as well as see what we may be missing out on by not using other the other tag management systems. Though, this chapter comes to an end crowning Tealium as the overall winner for Battle #3, we look forward to hosting future battles down the road. So, if you have questions left unanswered be sure you are sending them into info@softcrylic.com.

Thank you to all of our wonderful panelists who have participated in this third event, Raymond Piccolotti, Shayan Samani, Jean-Paul Behrens and of course our champion, Jason Mohr!

Questions Covered in Battle:

  1. How do you handle an event driven data layer with the TMS?
  2. What else can your tag manager do?
  3. Can you use this TMS in a mobile app? How would it work?
  4. Walk us through the process of using your TMS to deploy a media pixel on the homepage?
  5. How about on an order confirmation page?

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    Jean-Paul Behrens

    Jean-Paul is passionate about everything digital. He leads the Digital Analytics practice at Softcrylic and helps clients devise the right approach for analytics in a multi-solution environment, from Tag Management implementation, to Customer Journey Optimization insights.

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