Battle of the TMS 2 Webinar Re-Cap!
This second battle was just as fierce as the first; perhaps even funnier. We had a 100% make-you-laugh-rate for the second round according to the polls! Thank you to everyone who joined and laughed, and huge thank you to our amazing panel. Re-live those funny moments in this recording and share the knowledge with friends! (jump to results)
How did it work??
We switched it up a bit from the first one. We wanted to bring out more of the discussions, so while each panelist still had 90 seconds to answer each question, after everyone had their chance to say their bit, we opened the floor for rebuttals. It gave way to some interesting discussions! After that, participants had 30 seconds to cast their vote.
While we kept true to our 45-minute promise, this time we only had time to go through 4 rounds of battles comparing Tealium vs Ensighten vs Google Tag Manager vs Tags (formerly Adobe Launch).
This time we wanted to be more transparent and let participants vote for the questions of Battle 3 at the end. With the voting results in hand, here is the list of next questions in the running to be battled. You still have time to submit your own questions via our form below.
- Can you use this TMS in a mobile app? How would it work?
- How do you handle an event driven data layer with the TMS?
- What else can your tag manager do?
- Walk us through the process of using your TMS to deploy a media pixel on the homepage?
- How about a media pixel on an order confirmation page?
So who won Battle 2?
There were some good perspectives on each of the tag manager’s strengths this time. Ensighten and Tags came in tied to the first spot, followed by GTM and Tealium. But we know it does not stop here… The next Battle will be October 3rd, register now so you save the spot on your calendar before your project manager wants you to join “another standup”… 😉
Details below:
Round ONE:
How much does it cost?
WINNER: GTM!
ROUND TWO:
How straightforward is it to deploy personalization tools like Target, Optimize, and others?
WINNER: 2-way tie between Ensighten and Tags!
ROUND THREE:
How is user management done? Is it possible to restrict users from working with certain types of tags?
WIINNER: Ensighten!
ROUND FOUR:
How straightforward is it to sequence tags and create dependencies? Does it always work as you expect?
WINNER: Tags!
