The Client is one of the World’s Top 3 Media Agency and it serves the Fortune 100 companies with their media buying and digital marketing initiatives. The company serves 1000s of clients who work 24/7 in different global time zones for whom it need to individually maintain personalized business processes and serve them in real-time. When it comes to reporting, the client needs to process several back and forth communication.

The client’s Data Activation Division and their Automation Center of Excellence (CEO) analyzed key business process across advertisement buying and selling value chain and realized they were still spending 100000+ hours on manual processes and were spending hundreds of thousands of dollars. The reliance on manual processes also impacted the productivity, often proved to be inefficient and reported data inconsistencies. Inter-dependencies from diverse data sets maximized the problem with loss of data and inaccurate data. To swiftly improve their business process efficiency, the client needed a modernized solution to save costs.

Softcrylic worked with the client’s stakeholders and identified key business processes that were repeatable, qualified for automation. Softcrylic recommended and implemented UiPath, a market leading Robotic Process Automation (RPA) platform to configure workflows using business logic, rules, exceptions and control checkpoints. Softcrylic implemented Smart Bots that started automating tasks with pre-defined workflow sequences and messaging. Phase by phase, key business processes were automated and bots tackled the business processes in a modernized manner.