Customer Data Platforms might have been a 2020 buzzword but here we are in mid-2022 and many organizations are just starting to dip their toes into adding the CDP into their stack. The process to pick the right CDP is complex if you want to choose the right technology that gets adopted across your entire organization from IT, Analytics and Marketers. In this webinar, we will walk you through the RFP process and the things you should consider to be sure you are selecting the right CDP.
Top Points Discussion
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1
Identifying the right use cases
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2
Understanding the technology, data and people needs
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3
Inviting the right vendors into the RFP
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4
Scoring
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5
Pricing
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6
Selection: Demos and POC’s
Webinar Recap
About Softcrylic
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
- Adobe Partner
- 19 Years of MarTech Expertise
- Certified Adobe Analytics & Google Analytics Consultants
- Certified Adobe Experience Cloud Consultants
- Our Tag Management Specialists are highly passionate MarTech professionals
- Integration Experience with multiple 3rd party marketing systems
- Robust Governance Process and excellent documentation
- Expertise in building Tags (formerly Adobe Launch) Extensions. Read more about our AAM extension.
Customer Data Platforms (CDP) Consulting Services
CDPs have been around since 2013 but recently have been the center of customer segmentation and activation. At Softcrylic, we have a team of experts that have been involved in the CDP space from the beginning.
