Customer Success Stories

FINANCIAL SERVICES

Optimizing the Visitor Experience with Category Affinity at PenFed

As part of an iterative A/B testing program, Softcrylic was able to optimize the visitor experience at PenFed with Adobe Target Category Affinity. This enhanced content relevance, and drove increased click-through rates on homepage, mobile navigation and featured articles.

Read The Story

AUTOMATIVE

Customer Journey Analytics

Managing a range of platforms to serve fans around the world, Williams Racing worked with Softcrylic to find new ways to engage and grow their fan base. Softcrylic’s efforts helped solve their disparate data systems, no single view of the fan, and customer journey limitations by implementing Adobe Experience Platform. This led to a consolidated view of fans, more effective communication across channels, and a 50% open rate for robust emails and more.

Read The Story

FOOD SERVICES

Covid-19 behavioral change in Coke online vs In-store

In 2019, Softcrylic facilitated Coca-Cola in migrating to Google Tag Manager and Google Analytics in order to leverage GTM’s integrated ecommerce capabilities for their upcoming Direct-to-Consumer (D2C) MVP program, as a push to add shoppable capabilities across their consumer experience. These updates were made amongst the Covid-19 pandemic when web traffic was down more than 12% across the Coke ecosystem, as the entire world was experiencing the after effects of a global pandemic.

Learn more about how Softcrylic was able to help Coke quickly measure impact, as well as how we used data to help business teams make data driven decisions.

Read The Story

E-LEARNING SERVICES

Delivering an Integrated Learning experience with Houghton Mifflin Harcourt

Softcrylic reviewed the business objectives and goals to align Waggle’s original design with HMH architecture and technology roadmap. The entire student experience was enhanced with 2D and 3D animations to improve engagement. Softcrylic engaged in an extensive design phase with core platform teams to develop workflows that would create the foundation to improve student engagement.

Read The Story