Technology Partners/Platforms
How We Can Help
No matter the size of your organization, large or small, we support all business initiatives with the same priority. Our team of optimization experts will tailor a unique plan for your needs.
Expert Front End Developers
Don’t have any technical resources or need another hand? We provide expert developers, skilled in JavaScript, CSS and HTML, who have critical experience leading engineering efforts for startup, mid-level and enterprise companies.
Skilled Optimization Analysts
Our skilled optimization analysts detail findings from test results, insights and provide recommendations for next steps. We’ll establish systems and processes to easily store, share and learn from your A/B tests. We’ll develop a plan to communicate impact, increase buy-in and get more teams involved in testing and personalization.
Tool Training & Workshops
Our basic training program is designed to equip your team with a foundational understanding of website optimization and A/B testing strategy. As every testing platform is different, we will tailor our training to your tool and organizational audience.
Optimization Program Best Practices
Establish an Experimentation Center of Excellence. We’ll work across teams to determine who owns experimentation and how to best structure and staff your Center of Excellence. Marketing, Product, Analytics, Engineering, IT— optimization requires a lot of cooks in the kitchen.
We’ll also examine your current approach to testing and personalization, then we’ll design a realistic, scalable process and governance model for your program that maximizes your output and impact.
Our Services
1. Technology and Tool Advisement
We will assess your technology stack & data architecture against your optimization goals and evaluate, select and implement the right tool for you.
2. Strategy & Optimization
Lean on our experts to create the right testing strategies to align with your business initiatives, increasing efficiency and scalability.
3. Managed Testing Services
Launching tests involves many steps; from strategy to concepts, approvals, development, campaign setup, QA, governance and analysis.
4. Personalization
Create and integrate robust data attributes to use in personalization campaigns such as product recommendations, customized search results or segmented experiences.
5. Analytical Insights
Whether it's finding customer insights for test ideation or providing executive level test summaries, our analysts are equipped.
6. Foresting Experimentation Culture
Need a hand with getting buy in or showing value for testing and optimization? Let us be your wing-man (or woman) in order to get testing embraced at all levels and teams ,while instilling it as a top priority and prerequisite for change.
Providing Value
This has been the best onsite visit that I have ever experienced with a consulting agency. I don’t feel like we work with consultants. Softcrylic is an integrated team member of NEJM, that’s how we work with them. Our meetings with them are super productive, and we’re able to accomplish a lot together. I love working with Softcrylic and look forward to continuing to work with them. Their expertise with Adobe Target and Adobe Analytics is phenomenal.
Laura Wilson – Manager, Digital Marketing Operations, The New England Journal of Medicine.
Experimentation and Optimization Insights
Our library created by our subject matter experts on their insights, observations, delivered through blogs, case studies and infographics.
Industry-Leading Organizations Trust Us
Our clientele are diverse in size and industry ranging from media organizations, major airlines, publishers, and e-commerce organizations. Each engagement is unique due to the specific digital transformation needs of our clients.
Schedule a 30-minute Consultation
We’re happy to help evaluate your organisation’s needs and find the right resolution. To request a free, 30-minute consultation, please complete the form below.
