There are many ways to collect data on the web. Throughout the years of implementing analytics for organizations anywhere between Fortune 500 to young startups, these are the 10 steps that consistently make up the process of implementing a robust, scalable, and reliable analytics solution.

A common pitfall we see organizations fall into is removing IT from the process and scraping data collection exclusively through tag management solutions. While the goal is to reduce IT dependency, it will not (and must never) be completely removed. Instead, a strong partnership between Analytics, IT, and Business stakeholders is the only guarantee that Digital Analytics will serve its stakeholders.

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