OTT content analytics platform and services | OTT Analytics

Why OTT Analytics?

OTT applications pose unique challenges when broadcasters, content providers, and service providers are trying to understand the performance of OTT content in a holistic manner. Compiling data from an ever-growing number of data sources is exhaustive and time-consuming while trying to make meaningful insights out of the clutter.

Softcrylic has built TapestryKPI that automates data aggregation from diverse data sets and simplifies complex reporting needs. Advanced Data & Analytics experts at Softcrylic take the analysis to the next level with their expertise in media analytics, data visualization, and predictive modeling techniques to present consumable, and actionable insights for decision-makers.

With TapestryKPI you can capture disparate data sources and monitor vital KPIs in real-time such as audience behavior metrics, content popularity metrics, audience engagement metrics, demographic interest metrics, and session insights, etc.

Challenges in Analyzing OTT Content

How do I extract and process data from various sources and connected devices?
How do I retain and increase subscriber growth rate?
What are my viewers watching? When do they abandon?
How do I micro-segment my audience to offer personalized programs?
How do I effectively market the OTT App?
How do I measure the performance of my content across OTT Audiences?
Which regions drive most engagement for my content?
Which platforms and providers offer best ROI for my App?

TapestryKPI

TapestryKPI is a cloud-based Data performance platform that is built to perform advanced analytics reporting and digital data management in a fragmented digital data space. The platform automates your data aggregation and transformation into valuable data sets that powers you to do more with your data.

TapestryKPI

Why TapestryKPI?

Pre-built Data Connectors

TapestryKPI connects with the common social, mobile, and digital data sources as well as the not so common, and difficult data sources to wrangle.

Configurable Dashboards & Scorecards

View your data as you view your business. TapestryKPI allows users to easily configure your report and data views to be in line with how you discuss and view your business.

Extensive Configurable Reporting

TapestryKPI combines data processing from legacy systems, excel sheets and online analytics data sources to produce charts, graphs and other visual reports.

Custom Data Sets

TapestryKPI connecter IDE offers flexible data connection options for both structured and custom data sets from legacy systems and excel sheets.

Cloud based Business Intelligence

Extend business intelligence capabilities on the Cloud and make insights available for all business functions, all the time through browsers and mobile devices.

Business Rule based Alerts in real-time

Set rules to receive alerts for real-time decision making in critical areas like pricing, customer growth and product availability.

Secured Data Access and Administration

Configurable single sign-on (SSO) solution or multi-factor authentication ensures confidently distribute access to mapped stakeholders.

Scalable on Cloud

Enterprises and Startups could start with TapestryKPI and scale rapidly on Cloud with customizable functionality to meet industry specific niche business requirements.

Related Analytics Services

Digital Analytics

Decipher data on customer behavior and optimize Omni-channel marketing efforts to explore better business directions.

Advanced Analytics

Garner personalized insights through customer segmentation and predictive modelling to boost operation efficiency.

Data Science

Establish your data warehouse, delve into complex data reports and extract value from abundant data for making smart decisions.

Data & Analytics Services

We have a variety of Data and Analytics services to help you find the most value out of your digital platforms. Our consultants’ expertise is well recognized across Adobe and Google Analytics as well as Microsoft and Tableau visualization tools. We help corral the chaos surrounding your data so you can get the best value, insights and reports out of your data.